The Hero Media Newsletter: Introducing Hero One

You may have seen Hero Media making headlines recently for our major announcement?and milestone for diverse ownership in ad tech and media. We partnered with AdTheorent to create the first ML-powered Black-owned DSP in programmatic advertising, Hero One.?

With more dollars being invested in programmatic advertising and with data driven targeting becoming more of a priority, it's critical that we have diverse ownership in ad tech and the programmatic pipes that will determine where the money goes, ensuring that diverse owned media doesn't get overlooked in the process.?

Enter Hero One: a programmatic advertising platform optimized to reach diverse audiences across the entire digital ecosystem, in partnership with AdTheorent.? We’re the first machine-learning powered black-owned DSP in programmatic advertising, and as characterized by Adweek, we are “aiming to make it easier for brands to reach diverse audiences in a thoughtful way, and early data shows promising results."

It was great to have our story told and connect with Catherine Perloff at ADWEEK alongside AdTheorent CEO Jim Lawson . We had the opportunity to speak on why the announcement marked a historic moment for programmatic advertising, advertising technology, and media. I discussed what made the Hero One offering so unique and unlike anything out there currently on the market.

What it boils down to is that you can’t have great cultural insights without people that are from the culture. There is little to no diverse ownership in AdTech and with more investment going?to programmatic advertising, it's imperative that we have greater equity in the platforms that will dictate where and how money is allocated to Black and diverse owned media brands—and that's why we launched Hero One.

If you’d like to get in touch to learn more about Hero One and our offering, please get in touch. I'd love to connect you with Lauren Maillian , our President, Digital Innovation to learn more about partnership opportunities.

You can read our announcement and more about Hero One below.

- Joseph Anthony , Founder and Chairman, Hero Media

LATEST NEWS

Hero Media Partners with AdTheorent to Create the First ML-Powered Black-Owned DSP in Programmatic Advertising

“Black and diverse owned media companies still only get a fraction of the $300+ Billion spent every year on advertising in the U.S., and as more brands move to audience and data-driven targeting approaches, the greater the adverse impact on diverse owned media. There is little to no diverse ownership in AdTech and with more investment going?to programmatic advertising, it’s imperative that we have greater equity in the platforms that will dictate where and how money is allocated to Black and diverse owned media brands — and that’s why we are launching Hero One.” - Joseph Anthony , Founder and Chairman

Lauren Maillian on Hero One, AdColor?

"By joining forces with AdTheorent, Hero Media will make it easier for brands to reach diverse audiences in a thoughtful way. We’ve codified the social, cultural and behavioral signals that power our algorithm and are using ML and AI to create predictive audiences that deliver performance at scale in a compliant manner." - Lauren Maillian , President, Digital Innovation

IN THE PRESS

ADWEEK - Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

HERO MEDIA BITES

The Wall Street Journal - Hero Media Partners with AdTheorent to Create the First ML-Powered Black-Owned DSP in Programmatic Advertising

Campaign US - Tech Fix

MarTech360 - Hero Media Partners With AdTheorent To Create The First ML-Powered Black-Owned DSP In Programmatic Advertising

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Interested in learning more about our capabilities? Reach out to [email protected]