HERLUM, A LUXURY WELLNESS BRITISH BRAND, APPRECIATES THE CONTRIBUTION OF CURTIS SUSTAINABLE PACKAGING FOR THEIR LATEST ACHIEVEMENT
Curtis Sustainable Packaging has been a part of Herlum's journey since the very start. The luxury wellness brand has now launched on Cult Beauty and thanks Curtis Packaging for the beautifully printed packaging of their product range.
Herlum is a luxury yet responsible wellness brand inspired by Brazilian nature. The British brand strongly believes in sustainability. All their ingredients and unique scents are ethically and sustainably sourced from the Amazon rainforest. The luxury collection is vegan, and palm oil free and perfect for nature lovers. "I spent my childhood in a tropical country and some of the best memories of my life involve the natural world", says Isadora Belfort, the Founder of Herlum. "One of my favourite things to do was pick the berries from the jaboticaba and tamarind trees in my family’s garden, and being outdoors in nature left me with a deeply rooted respect for our planet and our local communities".
Isadora Belfort has worked in the international beauty industry for over a decade before stepping up to create a brand that captures her upbringing in Brazil and enhances the feeling of wellness whilst respecting the planet. So Isadora immersed herself in the art of scent-making. "With a leading laboratory in England, we (Herlum) source the finest natural and sustainably sourced ingredients to create beautiful scents and formulas for the Herlum brand," shared Isadora.
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Herlum is a proud flag-bearer of sustainable and environmentally friendly processes. Being a responsible brand, Herlum wanted its packaging to be designed for the circular economy. That's when they decided to partner with Curtis Sustainable Packaging – a like-minded company that shares the same passion, ethos and ethical commitments towards creating sustainable products that support conscious ways to shop. Curtis Sustainable Packaging offers minimal, environmentally friendly packaging that doesn't use cellophane for the Herlum product range. By protecting tropical forests through the World Land Trust, a UK-registered charity, Curtis offsets the amount of CO2 used to make Herlum candles’ packaging. In addition to designing the finest printed packaging, Curtis Sustainable Packaging restrains itself from using anything but fully recyclable packaging paper materials that are FSC certified. The inks used in the printing process at Curtis are 100% vegetable-based inks that are less harmful to the environment than petroleum-based inks.?
Herlum has strived hard to ensure the best quality in each aspect of brand creation and these efforts paid off when Herlum made it to Cult Beauty – the ultimate destination for the very best brands in beauty. "We, at Herlum are extremely pleased with the quality of the printed packaging designed and manufactured by Curtis Sustainable Packaging and we thoroughly appreciate their love and commitment to the future of this planet. We are so excited to share that Herlum has now launched on Cult Beauty! and we want to thank you, the team at Curtis, so much for the amazing work, and for supporting and being part of our journey from the beginning. We really want this to be just the beginning of a very successful partnership!"~ A Note of Gratitude From Team Herlum.
You can learn more about Herlum on their website, or click here to find out more about Cult Beauty and to view the wonderful collections they have available. Alternatively, stay tuned for further updates from Curtis Packaging.