Here's your weekly social media round-up.
1/3
Instagram Adds Text-Only Testimonials to Partnership Ads
What's new?
Instagram is introducing sponsored testimonials within Partnership Ads, enabling a new way for brands to showcase creator endorsements within ads. The new text-only testimonial feature allows creators to post short recommendations in the comments of Partnership Ads. These testimonials are limited to 125 characters and will appear directly on the sponsored post.
What does that mean?
With 40% of Instagram users relying on creator recommendations for shopping decisions, this feature could help brands drive more engagement and conversions. This update offers brands a new way to leverage creator credibility without requiring full content creation.?
2/3
X Adds New AI Elements to Power Ad Performance
What's new?
X is stepping up its AI game with two new automated ad creation features powered by its latest Grok 3 AI model. The first, Prefill with Grok, allows advertisers to generate ad copy, images, and a call-to-action just by entering their website URL. The second, Analyze Campaign with Grok, provides an AI-driven breakdown of ad performance, offering insights to refine targeting and creative decisions.
What does that mean?
With these new additions, marketers can streamline ad creation and optimization on X. AI generates ad copy, imagery, and CTAs, saving brands time while maintaining creative control. The analysis feature promises faster insights for campaign refinement, potentially making X advertising more efficient and effective.
If Grok delivers on its promise of being the smartest AI in the world, advertisers could see significant improvements in their campaigns
3/3
Instagram DMs Get Major Upgrades
What's new?
Instagram is rolling out several new messaging features, including music sharing, message scheduling, pinned messages, and a translation tool supporting 99 languages. Users can now share 30-second music previews in chats, pin up to three messages per conversation, and schedule messages up to 29 days in advance.
What does that mean?
Instagram is making its DMs more competitive with apps like iMessage and WhatsApp. These updates transform Instagram DMs into a more powerful communication tool for users and brands.
The music-sharing feature could be a game-changer for artists looking to promote new tracks, while message scheduling is perfect for social media managers and businesses planning ahead.
On TikTok this week?
"She / He Doesn't Know Yet” ?
This week’s hottest TikTok trend is all about storytelling with a nostalgic twist. The “She/He Doesn’t Know Yet” trend is taking over, where users pair past footage with a dramatic text overlay revealing a game-changing fact from the present. Think of a video of you and your best friend laughing at a coffee shop, captioned “She doesn’t know yet that we’ll be living in different countries next year: cue the emotional impact.?
This trend is blowing up because it plays on nostalgia and anticipation, making it super relatable. It’s simple but powerful: just add text to an old clip and instantly create an emotional moment. Brands can jump in by showcasing product launches, rebrands, or past behind-the-scenes moments with a “They didn’t know yet…” reveal.
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