Here's your weekly social media round-up.
1/3
WhatsApp Stickers Now Available on Instagram Stories
What's new?
WhatsApp is rolling out a new feature that allows users to use their WhatsApp Stickers in Instagram Stories. Users can now access their favorite WhatsApp stickers directly from the Instagram sticker tray, strengthening the integration between Meta-owned platforms.
What does that mean?
Meta is trying to create a more integrated user experience across its apps, opening up exciting new possibilities for engagement. This integration can help in building a more cohesive brand presence across Meta's platforms, potentially increasing user interaction and brand recall. Brands could create their own branded sticker packs to boost visibility and drive engagement. This could become a vital element for strategic cross-platform marketing.
2/3
TikTok Shop Expands to Latin America
What's new?
After gaining great success in Asia, TikTok is set to launch TikTok Shop in Latin America. The platform had already started onboarding merchants in January this year and is now set to roll out the feature this month. However, certain goods such as healthcare products, jewelry, maternity, and baby products will be restricted.
What does that mean?
This expansion is a big move for TikTok, solidifying the platform’s push into social commerce, a booming trend where social media and shopping seamlessly blend. By integrating shopping directly into its app, TikTok is not just a content platform anymore - it’s quickly becoming a full-fledged e-commerce powerhouse.?
For brands, this means massive opportunities: From?livestream shopping to seamless product discovery, TikTok Shop is redefining how businesses sell online.?
3/3
Snapchat's February Product Bundle: New Features for Creators
What's new?
Snapchat’s February product bundle is here, and it's packed with new tools for brands and creators. Key updates include Snap Modes, custom Gen AI stickers, and fresh looks for Bitmoji. And with a fun new AI-powered lens, you can star on a movie poster!
What does that mean?
Snapchat aims to stay more relevant and engaging for young audiences by increasing the adoption of AI technologies on the platform. This signals more prominent releases of AI-powered tools in the coming months. Businesses can leverage these new features to push their creative boundaries and experiment with new content formats to create maximum impact.
On TikTok this week?
“My emergency contact..."
TikTok is loving the “My Emergency Contact” trend, which puts a hilarious spin on the people we trust the most. Users are sharing clips of their emergency contacts, whether it is a parent, a best friend, or a partner, in their most chaotic, clumsy, or unexpected moments. From struggling with simple tasks to getting caught in ridiculous situations, these videos show that even our most responsible loved ones have their quirks. The trend is a fun way to celebrate the human side of the people who always have our backs, proving that nobody is perfect, but that is what makes them great.?
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