Here’s a ?? to you from Meta

Meta has been iterating on the need to shift to Conversions API (CAPI), a server-side connection. This step would significantly boost your ad campaign performance.

Advertisers with Meta Pixel that setup the Conversions API have seen 13% improvement in?Cost per result

~ Meta Ads

So, the ?? by Meta is the way you can leverage advanced Conversions API.

Here’s how Advanced Conversions API powers your business

Powering Meta Ads with Audience Signal

• Reduces audience signal loss from browser limitations and ad blockers.
• Sends accurate, server-side data for better ad performance.
• Real-Time Data Sharing facilitates quicker evaluation of user actions for better ad delivery.

Make Attribution A Cake Walk

• Tracks conversions across devices and offline events.
• Enables better attribution of ad performance to customer actions.
• Seamless tracking of user behavior across multiple devices giving a better attribution report.

Ad Targeting and Personalization Made Easy

• Conversions API improves accuracy in matching events with user behavior, to get your EMQ scores to Good, or Great (7 to 9.3).
• Uses first-party data?to create hyper-targeted ad campaigns.
• Facilitates better customer segmentation with lookalike modeling.

CRM Integration

• Integrates customer data directly from CRMs for better targeting and understanding.
• This offline integration of data with Meta Ads powers the ad platforms with relevant signals that the algorithm needs.

Future-Proofing Advertising

• Adapts to the cookieless future by leveraging first-party data.
• Provides a reliable alternative to traditional pixel tracking.

Strengthened Privacy Compliance

• Allows tighter control over data sharing with Meta.
• Adheres to privacy regulations like GDPR while building customer trust.

So, are you ready to get started into leveraging the power of Meta’s ad algorithms?

Use this ?? and power your ad campaigns and Get started with Advanced Conversions API today!

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