Here’s why you should post that Christmas video now
Hilary Billings
Co-Founder + CEO of Attentioneers | Keynote Speaker | 1 Billion Views | Content + Brand Strategist | Former Miss Nevada
Your Weekly Short-Form Video Secrets: Meta is rolling out the big guns for the holidays. Plus, how one creator used a seasonal strategy to go viral.?
Reel in customers with new features
Meta is continuing to double down on its push for Reels, especially as daily Reels plays surpass 200 billion across Facebook and Instagram. To help businesses make the most of this going into the holiday season, Meta’s unveiled a slew of new features (that look VERY similar to tools TikTok unveiled earlier this year). Some of these updates include Multi-Destination Reel carousel ads that allow the business to give the viewer multiple page options while they’re watching the Reel. This way, viewers can learn more about your products or courses without even having to leave the app.?
How can you use this? If you’re planning on running ads for the holiday season for your business, this is a great time to test out these new features. Psychology of attention shows that the more we can have the viewer do in-app, the more likely we are to keep them from bouncing off your content and actually converting them to clients.?
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What’s Trending:
Tis the season for over 95 million views!? While we haven’t even carved the turkey yet, this creator is showing us the importance of getting head of holiday content. With over 60,000 comments in 6 days, this creator has done a great job of hitting on the second pillar of what makes great content- sparking emotion. People have a lot of feelings about a silver tree with silver lights and have no problem sharing it in the comments.?
Part of what makes this video so successful is that we know we’re going to see a transformation. Viewers wait to see what her non-traditional tree will look like completed, and may be surprised that we don’t actually see the full finished product. This does drive curiosity and make them go back to her page for a Part 2.??
Your takeaway: The biggest takeaway is that she’s posting Christmas content WELL before we’ve even reached December. If you want your content to get great SEO, be sure to post seasonal content early. Further, ask yourself, how can you spark emotion to drive conversation in the comments with your choices?