Here's Why You Should Care About the Outcome

The Advertising world thrives (exists!) on creativity.  I once heard someone in the business say, "Why should I care about this?  No one else seems to care."

Well, that should be your first reason!  Creativity dies if no one cares.

Every campaign needs a champion.  Every successful campaign is a success because someone cared about the outcome.  As a client you have a responsibility to share your desired outcome.  As an Advertising Executive I have a responsibility to get on board with your vision, as well as present ideas that may ignite your creativity.

When both Advertiser and Advertising Executive care greatly...that is when the magic happens.  That is when campaigns turn heads and make cash registers ring. 

Every campaign has the potential of being a success story.  The first chapter is simply, "caring."

 by Jason Jackson  [email protected]

AdMission is my personal blog and is my way of sharing the lessons I learn in Advertising with those who want to improve.