Here's Why it is a Must to Get Your Staff Personal Branding Portraits!

As you probably know by now, besides working with Personal Brands, I also work with a lot of companies and nonprofits that need personal branding photos for their staff, that's right, I said personal branding photos, not headshots. I worked with a company last month and when they contacted me, they had a PDF with the kind of pictures that they did NOT want, can you guess what they didn't want? Okay, I'll tell you:

• They didn't want pictures with their employees in front of a grey or black background.
• They didn't want their employees to look "forced into a pose" ie. uncomfortable.
• And they didn't want their employees to look stiff.

I kid you not, there were picture examples of this and I LOVED it because I thought: "I will rock this so much because I don't do any of that!!"

When I talked to their communications person they said: "Don't take this the wrong way, there's a reason why we called you, but I still had to share it with you."

To my excitement, this is not the first time this happens. Companies are recognizing that we are evolving, and seeing that every single staff member represents their company, and every single staff member deserves a great portrait that represents who they are in the best way possible.

Right now working with companies that are hiring their first Gen Z employees, people between 21 and 25 years old who are getting their first-ever professional photo taken. It is refreshing to know that companies are deciding to take a more personal approach (pun intended) to their images, which makes the experience for a first-timer a lot more comfortable.

In my experience, over the last ten years, many companies have opted to have a distinct personality while showing up online; some are clever, others are amusing, and yet others are trendy and entertaining. These companies have seen an increase in their social media numbers because they want people to perceive them as more human. Mixing corporate messages with authentic photography of your team demonstrates that you are making an attempt to connect with your audience genuinely.

Here are ten more reasons why having a personal branding style photoshoot for your staff is incredibly beneficial:

1. Personal branding style photographs highlight your team in a professional manner, which can reflect positively on the image of your business.
2. Personal branding portraits can help build trust and credibility among potential clients, partners, and investors.
3. Personal branding pictures can help humanize your company and develop an emotional connection with your audience by having your personnel appear more accessible, friendly, and relevant.
4. Personal branding portraits can be used on social media sites such as LinkedIn, Facebook, and Twitter to boost your company's online visibility and attract a larger audience.
5. These portraits help with recruitment because they can be used to attract top talent and showcase your company's culture and values to potential job candidates.
6. They also create consistency. Personal branding pictures can help create a unified brand identity by ensuring a consistent visual representation of your team across all marketing channels.
7. Personal branding pictures may make your employees feel cherished and acknowledged, which can boost employee morale and engagement.
8. Personal branding pictures may highlight your staff's professionalism and expertise, which can effectively position your organization as an industry leader.
9. Personal branding pictures can showcase your staff's unique qualities and skills, helping to distinguish your organization from the competition.
10. And lastly, they increase brand awareness. Personal branding portraits can help increase brand awareness by creating a visual connection between your staff and your brand.

Bringing more life, energy, and vibrancy to your pictures are only a few of the things that personal branding photography does for you, and how joyful it is to go to an about page where every single staff member looks like a person you want to do business with. It makes sense aesthetically, but more importantly, it makes solid business sense!

About Flor Blake Photography:

Flor Blake is a celebrity and personal branding photographer, with a style consisting of creative, bold, and dynamic imagery. Flor knows everybody is gorgeous and is on a mission to help you connect and embrace your inner badass to conquer YOUR WORLD. She has made striking portraits of Michelle Obama, Gloria Estefan, Octavia Spencer, Gloria Steinem, Rigoberta Menchú Tum, Misty Copeland, and many more beautiful faces. Some of her clients include Shane Company, The Wall Street Journal, Planned Parenthood of the Rocky Mountains, 5280 Magazine, the City of Denver, New York Women in Film and Television, The Trust for Public Land, and Kroger. Flor’s work has been seen in?Forbes, The Wall Street Journal, Buzzfeed, The Photographic Journal, 5280 Magazine, El Nuevo Día, The Denver Post, ColoradoBiz Magazine, and more.?

She is a contagious ambassador for self-love, confidence, diversity & inclusion, and she wants you to celebrate your existence at every age and every weight because you’re always worthy. Flor travels around the world to give her clients the best Personal Branding Photoshoot Experience they'll ever have. After Flor’s photoshoot experience, clients have gotten promotions, increased engagement in social media, booked more speaking engagements, made more money, and transformed the way they see themselves when they understood how beautiful, powerful, and photogenic they've always been! She's based in Colorado and Puerto Rico where she lives with her wife Ileanexis and their three plants.