Here’s Why Facebook Video Ads Have the Best Reach

Are you boosting your Facebook posts containing links and images? 

While both of these types of ads do provide good value, a vital question remains. Is this the best way to maximize your Facebook ads? Unfortunately, it’s not. 

Boosting a link or a picture allows your posts to appear on a user’s news feed, or in an article. However, there are disadvantages here. Firstly, a user would have to be continuously scrolling through their news feed to see a brand’s post or image ad. Secondly, you are limiting the options you have to advertise on Facebook's ad platform as it gives videos more options compared to links or picture ads.

Boosting a Facebook video allows you to expose your brand to four key platforms. These include the usual news feed and article hosting, along with the additional features of Facebook in-stream videos and Facebook video feeds. Here’s a breakdown of these additional options: 

In-Stream Video Ads

This platform allows brands to get their video ads slotted when a user is currently watching a separate video. Think of this like a mini commercial break. While commercial breaks can quickly become annoying, these ads are extremely short, lasting only between 5-15 seconds. Therefore, not disrupting the content flow of the original video itself. The In-Stream video ad also has a countdown, which allows for the user to brace themselves for the ad, instead of surprising them; something which users surely do not take kindly. 

Suggested Video Ads

The suggested video (Facebook video feeds) ad is another popular feature which allows brands to get more bang for their buck, as they look for maximum exposure. The feature rolls in just when a user’s current watched video is about to end. Think of this like a waiter who steps up with the dessert menu, the moment you are done with the main course. If you’re hungry for more, in comes the ice cream. This time, in the form of a video ad, of course. 

Both of these additions are a great way to capture a user’s attention on Facebook. This is also made possible as videos on this platform automatically begins to play, the moment one ends. This sort of endless content flow is exactly what keeps the user hooked, allowing for brands to jump in and capture their eyeballs.

Today, Facebook also allows you to advertise videos on Facebook Marketplace as well as Facebook Stories. However, these 2 options are still not heavily used by Facebook users currently, so I would recommend not opting to feature your video ads on them for the time being. Let it build and have more users using it regularly first.

With all these possible options to host your Facebook video ads, the time is now to experiment with this content. What are you waiting for?

Key Takeaways:

1. Facebook video ads offer better value than image and link ads.
2. Video ads also appears on ‘Facebook video feeds’ and ‘Facebook in-stream videos’.
3. These platforms offer constant eyeballs on your video content.