Here's why ecommerce brands fail at influencer marketing
Chase Dimond
Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
Why do ecommerce brands fail at influencer marketing??
Brands are losing 10’s of $1000’s (if not more) on influencer marketing because of one common mistake.?
I call it the “stuck-in-2015” approach.?
What is that?
Most brands default to paying influencers for posts.?
I get it. As a brand operator, you have a lot of other things to worry about. So you take the easy way out (just pay for posts!)
But when you look at every big brand that’s built a successful influencer program, they all had one thing in common.?
I’m talking about Pura Vida, Sephora, Gymshark, and the like…
They started with what’s called an Ambassador Program.?
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They partnered with customers and influencers who promoted them on a commission-only basis. But they didn’t stop here.?
They took it to the next level by building long-term relationships with the best performing creators. And repeated this cycle over and over again until they had (literally) 1000’s of people promoting them non-stop. This catapulted them to 8 figures and beyond.?
We’ve seen this exact strategy work for many brands.?
And in 2023, it’s easier than ever to build using tools such as SARAL .?
I recently partnered with them as they make building an ambassador program as simple as 1 – 2 – 3:
The best part? Unlike other influencer platforms they don’t force you to commit to anything. Just claim your free access and get started, it’s super simple to use. The founder (Yash) will do a custom strategy session for you, just say you came through Chase ??
They key to scale your brand to 7 figures and beyond in 2023 (while being profitable) is building an ambassador program. And it’s now easier than ever to do it.
Influencer Marketing Specialist?Creating awareness of a brand is the most effective way to find new customers. This is where I excel! ? Founder & CEO of Rising Digitally ?? 100+ Brands Empowered | Book a Free 1-1 ????
1 年Looking forward to learning more about your insights on how brands can avoid the "stuck-in-2015" approach and succeed at influencer marketing!
Well said, since the industry and audience is diversifying it's inevitable for brands and creators to grow too. Brilliant article ????
JAVA Developer || help people to transform their ideas into dynamic websites || Responsive Software || BS in Computer Science || HTML, CSS, Laravel Skills
1 年Choosing influencers solely based on their follower count may not be effective, as their followers may not be the right audience for your brand. Ecommerce brands need to find influencers whose audience aligns with their target customer base and who have a genuine interest in the brand and its products.
220+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding
1 年Trying to set rigid rules as to how the content is to be presented. Influencer content needs to feel authentic. The best way to do that is to give them autonomy in their content.
Influencer Marketing Specialist?Creating awareness of a brand is the most effective way to find new customers. This is where I excel! ? Founder & CEO of Rising Digitally ?? 100+ Brands Empowered | Book a Free 1-1 ????
1 年By avoiding the "stuck-in-2015" approach and taking a more strategic approach to influencer marketing, ecommerce brands can maximize the ROI of their campaigns and avoid wasting money on ineffective tactics.