Here's Why Digital Marketing is not working for your Business...
Ravi Prakash Vaghanani
Digital Marketing Trainer | Email Marketing Manager | Copywriter | Speaker | Online Sales Funnel Strategist | Coach
?? When I investigate more into people's concern about "Why is Digital Marketing Not Working for me?", 90% of the time, there are only two reasons why it's not happening:
1?? They are not targeting the right audience (some of them don't even know who to target... they just want the entire city/country to know about their product / service)
2?? Their communication is way too bland/salesy (doesn't resonate with the people who are seeing that ad).
Every time in my workshops, I see the same problem and I seriously want to challenge myself to pass this on to as many people as possible especially to those who are jumping onto the Digital Marketing Ship because that's the new cool.
?? For God's sake, can we please not hype this shit up. I agree that it is an important skill in 2019 and so many people are drawn towards it but let's just take a deep breath and allow the fact that "IT IS JUST A MEDIUM" to settle in. ??
???? It's okay to bank on Digital Marketing to create wonders for you but it is not okay to forget that at the end of the day you are fighting for your target audience's attention.
Remember those credit card salesmen approaching you in malls saying "Credit Card Chahiye"??
Are they grabbing your attention?? Well.. certainly
But you still send them away right??
A lot of marketers/entrepreneurs do the same thing on social media. And then you expect your ads to work or get a decent response??
???? If this resonates with you, I would urge you to share it with your friends who are running ads on Facebook / Instagram / Any Goddamn Platform so that we start focusing on the target audience and the communication more instead of focusing just on "Digital Marketing". ??