Here’s Why Businesses Must Start Using Facebook Stories

How many times do you log into Facebook?

5? 10? Perhaps just once a day? Well, the fact is, social media is here to stay. While Facebook may have lost some of its fans to other social platforms, it still remains to be a very useful site for brands. 

The addition of Facebook stories is a great way to reach audiences, especially when you consider how the company is changing their algorithm for posts, every second of the day. For those wondering what this feature represents, start by logging into your account. The square ish thing that you see prominently at the top of your feed, is your Facebook stories.

However, what benefit does this addition bring for brands? Facebook stories enables businesses to gain more eyeballs on their post. The counterargument to this, is how Facebook stories do not get as many clicks as Instagram stories. That’s true. But, does posting a Facebook story hurt your business? Not one bit. 

A Facebook post is capable of reaching around 3-4% of your total audience organically. That’s not much at all and this is where the story feature comes handy. For example, Tiki Taka has around 12,500 followers on its Facebook page. From that number, an average of 100 people view a story. Now, that’s an additional 100 pairs of eyeballs on a particular post. 

This is extremely useful, especially since your Facebook news feed is densely saturated with news updates from friends and other businesses. Picture this, you’ve over 100 friends who are posting updates on their personal accounts. So every time you log in, you’ve a massive amount of content to consume. 

This does not include posts from businesses and fan pages. Once you’ve factored that in, it’s almost impossible to see every single post uploaded on your news feed. Therefore, while a post may be drowning in a sea of content, the story section will always be featured at the top of Facebook.

Still not convinced of this feature? 

Imagine driving down the Federal Highway and seeing a billboard. It's constantly there. Every. Single. Time. That, right there, is a fantastic way to get eyeballs on your brand. Similarly, Facebook stories allows brands to massively improve their visibility. 

Even if the click through rate is low on Facebook stories today, the branding visibility that your company gets, is priceless. I would say the current location where your Facebook stories is placed, is prime real estate or you paying top dollar for a billboard on a busy street.

Facebook is always redesigning the look on its feed and it has had multiple facelifts in the past. You may never get this free visibility in the future if they change the placement of stories on its app.

So what are you waiting for? Use your Instagram story and share it on to your Facebook stories too!

Key Takeaways:

1. Facebook stories gives your brand great visibility, as the story section is always at the top of everyone's feed.
2. Facebook stories amplifies views to your Facebook post.
3. You don’t need to create new content for Facebook stories, simply share your Instagram stories to your Facebook stories.