Here’s What You Missed Last Week: Twitter's New Policy, IG New Lead Generation Tool

Here’s What You Missed Last Week: Twitter's New Policy, IG New Lead Generation Tool

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

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Tiktok?

  • Managing your creator partnerships just got easier with TikTok’s latest update. (Read )
  • Tiktok hit with new lawsuit over data collection by In-app browser. (BL )
  • Tiktok trying to sell “Project Texas” as it struggles to survive in US. (Blog )
  • TikTok’s new partnership enhances your entertainment marketing campaigns. (Read )

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Instagram?

  • Instagram’s new business tool helps you generate customer leads. (Read )
  • Instagram Avatars are coming to Profile pictures, you will be able to add them as Profile picture. (HT )
  • Instagram could soon bring a new post format to your Home feed. (Read )
  • Instagram & Instagram ended Trump’s ban from the platform. (theonion )
  • Instagram Reels Tab is coming to desktop as Leaks show us. (Source )

Meta?

  • Meta’s changed how it reports on ad performance, but it’s not watertight. (Read )
  • Meta’s Rights Manager minisite helps you better protect your licensed content. (Read )
  • Meta expands its partnership with NBA to offer 50 games in VR. (Blog )
  • Facebook expanding end-to-end encryption for messenger chats. (Fb )
  • Meta’s new business certification lets you showcase marketing expertise. (Read )

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Twitter?

  • Elon Musk’s tweet points to changes for advertisers. (Read )
  • Twitter’s new ad type lets you hone in on users searching for your products. (Read )
  • Twitter is testing “verified views” a new version of views with unique number of views. (SMT )
  • Twitter introduced a new UI for bookmarks on iOS. (Support )
  • What you need to know about Twitter’s updated Paid Partnerships policy. (Read )
  • Here’s a possible reason why your tweets are getting limited reach. (Read )

LinkedIn?

  • LinkedIn’s update boosts your newsletter’s visibility. (Read )

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Reddit?

  • Reddit hires Chief Revenue Offer, Harold Klaje also said Reddit will continue to do more hirings. (Insider )
  • Reddit changed it’s Advertising sub-reddit from r/redditads to r/redditforbusiness.

Content Opportunities

  • 30 January : World Leprosy Eradication Day / National Escape Day / Share your favourite thing to do to escape from the stress.
  • 31 January: International Zebra Day / Inspire your Heart with Art Day / Share a post about your do’s and don’ts.
  • 1 February: Black History Month Begins / World Hijab Day.
  • 2 February: Optimist Day / Groundhog day / Post about your brand’s optimistic approaches.
  • 3 February: World Read Aloud Day / National Carrot Cake Day / Share a Customer winning story
  • 4 February: World Cancer Day / International Day of Human Fraternity / Share your condolences to cancer patients.
  • 5 February: Grammy Awards Day / World Nutella Day / Share your jar of nutella on IG story.

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Ads Inspiration

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Ad from Aerie

Here’s another trend worth trying that is simple and easy to execute. You can run it as a still image but it stands out more as an animation. Bonus points is that it doesn’t require any special motion graphics skill, anyone can run it as a screen recording.

Open up your Notes app and create a checklist of benefits or product features that your customers are looking for when they are in the market for your product. Does your product have a bunch of different uses? List them. What about places it can be used? Once your list is ready, screen record, then check off all the boxes. Let me know how it does.

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