Here’s What You Missed Last Week: Tiktok’s Top Ads, Reels Sharing & Youtube’s New Policies + Top Ads ??

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Google?

• Google’s testing a search update that could improve your product discoverability. (Read)
• Views per Session and Average Session Duration now available in GA4. (Read)
• Google Updates Display & Video 360 Account level Suspension policies. (?Blog)
• Google shares new insights on Search Algorithm with Office Hours Video. (SEL)
• ChatGPT AI raises concerns over Google Search vs AI powered results being better. (NBC)

Tiktok?

• TikTok’s making it easier for you to find the perfect partner for your next campaign. (Read)
• TikTok’s expanding a major shopping tool that lets your customers make in-app purchases. (Read)
• Tiktok launches Campaign to Strengthen Community Safety. (Check)
• TikTok announces Updated CAP University Marketing Education Course. (SMT)
• Tiktok adds new Marketing Partners to its Directory. (Check)

Instagram?

• Meta wants Facebook and Instagram to be go-tos for your next NFT drop with new improvements to Collectibles. (Read)
• You can finally schedule Instagram posts in-app. (Read)
• Instagram’s making your image posts sound-on with its latest update. (Read)
• Instagram tests more BeReal Like-Elements to be more of an authentic platform. (Check)
• Instagram testing Moving Avatars in IG Stories in selected countries. (Tweet)

Meta?

• Meta wants Facebook and Instagram to be go-tos for your next NFT drop with new improvements to Collectibles. (Read)
• Facebook’s retiring a publisher tool that lets you maximise reader engagement. (Read)
• Meta faces $275M GDPR penalty for data breach in EU. (TC)
• WhatsApp launches a “message yourself” feature to allows users to send notes. (DailyMail)

Twitter?

• Elon Musk’s tweet suggests yet another change to your blue tick. (Read)
• Recent World Cup insights show Twitter is where sports fans are. (Read)
• Here’s what’s in store for Twitter 2.0 - and what it could mean for your brand. (Read)
• Twitter leans on Automations to moderate content as harmful content surges. (SEJ)
• Twitter to show more tweet recommendations from users you don’t follow from now on. (Insider)
• Twitter rolls out 3 new formats of Advertising to attract more businesses. (SEJ)

YouTube?

• YouTube’s testing two Community posting options that let you share more with subscribers. (Read)
• Youtube shares list of Top Creators, Videos and Ads of 2022. (TC)
• Youtube copying Spotify is rolling out it’s own end of the year wrapped version. (TC)
• YouTube and Google Grabts $13.2M to IFCN to support Fact Checking on Internet. (Adweek)

Pinterest?

• Pinterest’s first collaborative content series lets you virtually tour the Louvre. (Read)
• Improve your conversion campaign efficiency with Pinterest’s new API. (Read)
• Pinterest ends it’s “Creator Rewards” program. (TC)

LinkedIn?

• LinkedIn’s reported new feature helps you declutter your inbox. (Read)
• LinkedIn’s latest updates for marketers include SEO-friendly newsletters and new analytics. (Read)
• LinkedIn’s giving you more control over your ads with its latest brand tool. (Read)
• You can now schedule LinkedIn posts in-app. (Read)
• LinkedIn’s “Focused Inbox” feature is available to all users worldwide. (SEJ)
• LinkedIn launches 3 new B2B Marketing Features including Newsletter & Page Updates. (Intelligence)

Snapchat?

• Snapchat’s Branded AR Lens matches your customers with their ideal gift. (Read)
• Snapchat’s report says AR is key to helping your customers make faster purchase decisions. (Read)
• Snapchat’s launches “Spotlight Challenges” for creators to win this Holiday Season. (Tube)
• Snap launches new toggle switch to comply with California Laws. (TC)

Marketing?

• Discord’s First Paid Creator Monetisation Feature is Live now. (Read)
• Instacart launches Coupons, Stock Ups and Save Promotional Campaign features. (SEL)
• Klarna expands it’s creator marketing platform to more new countries . (BP)
• Google messages testing end-to-end encryption. (TC)
• Twitch adds Shield Mode for better safety against Hate raids. (TG)
• Nerf launches into NIL marketing and usage of AI into social media content. (MD)
• BeReal wins Award for “App of the Year”. (Euro)

Content Opportunities?

• 5 December : World Soil Day / International Volunteer Day / Share Your brand values in IG Stories.
• 6 December : St.Nicholas Day / Talk about your Q1 2023 Plans.
• 7 December : National Pearl Harbour Day of resemblance / International Civial Aviation Day / Tease your Christmas Say Offer.
• 8 December : National Brownie Day / Share your thoughts on an oudated practice.
• 9 December : World Techno Day / Christmas Card day / share your tech stack with your audience.
• 10 December : Human Rights Day / International Animal Rights Day / Share Human rights thoughts on IG & Twitter.
• 11 December : International Mountain Day / UNICEF Birthday / Share a Business Adventure.

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