Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news and more.
- TikTok’s Creative Exchange “UGC program” is becoming revenue grabber for creators. (Ads)
- TikTok’s latest update suggests audiences might not love longer videos. (MR GREAT)
- TikTok shop, most anticipated e-commerce feature available in Beta. (SEL)
- TikTok’s new update gives you detailed insights on a key metric. (MR GREAT)
- TikTok’s AI-generated profile picture feature is coming to the platform. (CNN)
- Instagram is testing songs in Photo carousels. (TV)
- Instagram has finally announced support for multiple bio links. (MR GREAT)
- Instagram leaks show the platform working on a new feature to add story captions. (Alex)
- Now you can see how many people replayed your Instagram Reels. (MR GREAT)
- Meta’s new fusion of Instagram and twitter is now up for user testing. It is called “Barcelona”. IG for your thoughts. (Leaks)
- Meta adds new changes to Shopping Ads, looking to provide the whole buyer journey within the app. (Blog)
- Meta has fixed a glitch that was eating up your Facebook ad budget. (MR GREAT)
- Meta’s Animated Avatars get a new update with huge improvements, 2.0 is here. (FB)
- Meta’s reportedly developing an app that could be its answer to Twitter. (MR GREAT)
- Facebook Watch is sunsetting Originals as head of development and programming leaves. (TB)
- WhatsApp’s local chat transfer feature is almost here. (Blog)
- You can now use same WhatsApp account on 5 different phones and devices simultaneously. (source)
- Twitter announced algorithm boosts helpful community notes by 10%. (tweet)
- Twitter’s introduced new measures for tweets that violate policies. (MR GREAT)
- Twitter to allow publishers & bloggers to charge users on per article basis. (Source)
- What to look out for if you’ve lost your Twitter verification. (MR GREAT)
- Twitter working continuously on giving free badges to many established user. (blog)
- Youtube launches new content series “culture & trends” to help creators discover new trends. (Youtube)
- YouTube’s launching new ad formats that let you reach Gen Z where they are. (MR GREAT)
- Podcasts now live on Youtube music and background listening is free now. (Blog)
- Youtube studio now allows you to handle copyright actions through a mobile app. (Watch)
- 2 May : International Harry Potter Day / World Asthma Day / National Teacher Day / Share your favourite harry potter meme.
- 3 May : Write a review Day / Press Freedom Day / National Paranormal Day / Ask your followers to leave a review.
- 4 May : Star Wars Day / K.I.N.D Day / International Firefighters day / World Password Day / Try to use a star wars dialogue to promote your business.
- 5 May : National Space Day / International Midwives Day / International Tuba Day / Nail Day.
- 6 May : International No Diet Day / Join Hands Day / Wildfire community preparedness Day / No Homework Day.
- 7 May : World Laughter Day / National Tourism Day / Share your favourite travel or all-time food and eat it
Not all brands are a good fit for major animation. Are you nodding your head? If yes, keep reading.
Motion graphics, UGC, production, content, etc., are our favourite projects to execute, but there's something to say about staying creative with a more limited animation personality.
Clothing brands don't typically benefit from high-motion graphic concepts. Why? Because the driving factor with anything you wear is "Do I like the way it looks?" Sometimes too much motion can get in the way of clearly showcasing the products. But no motion, text, or added value can also leave you with insufficient incentive to click through. It's usually a balance of both.
This is an excellent example of how to manage that balance. The swim takes centre stage, and then we build in more value in the middle to inform the viewer that this isn't just a "regular" suit. Initially, we A/B tested this against just that opening frame to see if less or more was better. Both worked, but every account differs, so I suggest you try something similar.
Even if your brand loves a lot of motion, this is easy to execute quickly.
