Here’s What You Missed Last Week: TikTok Fined £12.7M, WhatsApp Broadcast Update and Twitter Doge Logo

Here’s What You Missed Last Week: TikTok Fined £12.7M, WhatsApp Broadcast Update and Twitter Doge Logo

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news and more.

Tiktok

  • Advertising spend on Tiktok increased by 11% in march even with US Ban issues. (FT)
  • TikTok has a new branded AR option for your creator collaborations. (MR GREAT)
  • Tiktok fined £12.7M for misusing children data. (new)
  • TikTok’s partnership is a post-cookie marketing solution to your events tracking. (MR GREAT)
  • Don’t like your For You page? TikTok is letting you start again. (MR GREAT)
  • Tiktok announced new plans for Earth Month. (Tweet)
  • Australia bans Tiktok Access to all governmental devices. (afair)

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Instagram

  • Instagram is testing a new curated feed structure for users. (BKH)
  • Instagram shared insights for businesses on handling DMs. (Post)

Meta

  • Mark Zuckerberg’s focus from Metaverse is now fully Shifted to AI. (futurism)
  • Meta’s brought a timely Instagram Reels feature to Facebook. (MR GREAT)
  • Facebook adds new video elements to Facebook marketplace. (SMT)
  • Meta’s code-generator is going away + employee shares new insights on the changes. (Tweet)
  • Messenger now allows you to have Video calls with ongoing multiplayer gameplay. (Read)
  • Instagram’s testing a new Sticker that lets you showcase creators. (MR GREAT)
  • India to require Facebook & Twitter rely on government fact checking. (TC)
  • WhatsApp to allow status sharing to Facebook stories directly from app. (MC)
  • WhatsApp is also working on a broadcasts channel feature like Instagram. (WAbeta)

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Twitter

  • Twitter’s previewing Doge logo instead of tweet bird. (Find)
  • Twitter launched new Branded Features to attract lost advertisers with visualisation of Advertising features. (Biz)
  • Twitter’s giving legacy blue tick users more time to use Twitter Blue, as many aren’t moving despite the latest only paid blue badge announcement. (Mashable)
  • Elon in controversies again after calling “NPR” state-affiliated media. (Ars)
  • Twitter Blue subscribers now might see 50% fewer Ads than regular users. (SEL)
  • Germany starts fine proceeding against Twitter over user complaints. (Reuters)
  • Twitter shuts down its free API & caused shut down of various small Twitter tool. (9to5)

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Weekly Content Opportunities

  • 10 April : Easter Monday / National Siblings Day / Golfer’s Day / International Safety Pin Day / share your easter weekend pictures.
  • 11 April : World Parkinson’s Day / National Equal Pay Day / National Pet Day / Be Kind to your Lawyers Day / Share your thoughts on medical growth in past few years.
  • 12 April : International Day of Pink / World Hamster Day / Deskfast Day / National Grilled Chesse Sandwich Day / Share your thoughts on the color pink.
  • 13 April : National Scrabble Day / Thomas Jefferson Day / International FND awareness Day / share your thoughts on boiled egg vs scrambled eggs.
  • 14 April : Day of Silence / National Gardening Day / National Dolphin Day / Coachella begins / Share a Business story that was life changing.
  • 15 April : International Microvolunteering Day / US Tax Day / Titanic Remembrance Day / Husband Appreciation Day / Share your favourite memory with your partner or husband.
  • 16 April : Save the Elephant Day / National Librarian Day / Share your favourite money saving tip.

Ads Inspiration

Today's inspo is a great setup for an extensive User Generated Content (UGC) library. Errr well, it's really a great template for any photo/video assets you have - but let's stick with UGC today for simplicity.

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Windowpanes are a great way to show a lot all at once. With single-frame assets continuing to pick up speed, this is one to emulate.

You can use UGC images, mix and match them with video clips, or combine UGC and more branded product photos. You get the idea. This is really plug-and-play.

The beauty of using this with UGC, though, is it visually creates hype and momentum just by its positioning and volume.

Meme Of The Week

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