Here’s What You Missed Last Week: LinkedIn’s Best Feature + BFCM Campaigns, Instagram & TikTok’s Update ??

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Top 5 Updates of the Week

• Twitter to launch new blue, gold and grey verification stickers from Friday. (TG)
• LinkedIn’s new feature allows you to schedule posts for later. (Check)
• Instagram launched new Teen Protection Features and Chat Alerts. (Look)
• Google shares new guide to Google Search Ranking Systems. (Read)
• Balenciaga faces huge backlash from the Internet after the new Ad Campaign. (Read)

Google?

• Google’s testing a search update that could improve your product discoverability (Read)
• Google’s enhanced search tools let shoppers enjoy your seasonal promotions. (Read)
• Google is testing new Rewarded Ad Gate beta program for Publishers. (Read)
• Google Search adds new Spam policy: Policy circumvention. (?Blog)
• Google Bot can now crawl from Outside the US. (SEL)
• Google Business Profiles now offering Suggested Services Areas. (Seroundtable)

Tiktok?

• TikTok’s expanding a major shopping tool that lets your customers make in-app purchases. (Read)
• TikTok wants you to become a strategy expert with its new education platform. (Read)
• Tiktok hiring more people besides huge Tech layoffs. (Check)
• TikTok users will be able to request Verification in App. (DIW)

Instagram?

• Instagram’s making your image posts sound-on with its latest update. (Read)
• Meta wants Facebook and Instagram to be go-tos for your next NFT drop with new improvements to Collectibles. (Read)
• You can finally schedule Instagram posts in-app. (Read)
• Instagram’s Communities feature is coming together, here’s a preview of the feature. (Leak)
• Cristiano Ronaldo becomes first user to hit 500M IG followers. (Read)

Meta?

• Meta wants Facebook and Instagram to be go-tos for your next NFT drop with new improvements to Collectibles. (Read)
• Facebook’s retiring a publisher tool that lets you maximise reader engagement. (Read)
• Engage creator audiences on Facebook with its latest Reels feature. (Read)
• Meta denies rumours of Mark Zuckerberg retiring next year. (Greek)
• WhatsApp’s new data breach sees nearly 500 million user records up for sale. (radar)
• Meta faces lawsuit to stop “surveillance Advertising”. (TR)
• Meta launches new AI platform “Cicero” that beats humans at common negotiation and diplomacy. (RPS)

Twitter?

• Twitter Blue’s update suggests you don’t need to subscribe to stay verified - but brands should exercise caution. (Read)
• Twitter will replace your blue tick with a grey one - but it’s not watertight against misinformation. (Read)
• Twitter’s new business module lets fans join your Community from your profile. (Read)
• Elon musk hires Prolific Hacker to Fix Twitter’s Search Feature. (SEJ)
• Elon musk’s twitter 2.0 plans to add Voice & Calls and encrypted chats, Elon to partner with Signal app. (Insider)
• Twitter loses 50 of Top 100 Advertisers since Elon Musk’s Takeover. (NPR)

YouTube?

• YouTube’s testing two Community posting options that let you share more with subscribers (Read)
• YouTube’s update makes it easier for your subscribers to find more of what they like. (Read)
• YouTube’s new streaming solution could be the answer to your next CTV ad. (Read)

Pinterest?

• Pinterest’s first collaborative content series lets you virtually tour the Louvre. (Read)
• Improve your conversion campaign efficiency with Pinterest’s new API. (Read)
• Pinterest’s new partnership elevates your Idea Pins. (Read)
• Pinterest adds language support for Afrikaans, Bulgarian, Croatian. (Adweek)

Snapchat?

• Snapchat’s report says AR is key to helping your customers make faster purchase decisions. (Read)
• Disney & Snapchat partners for AR filters ahead of latest release “Avatar”. (MD)

Content Opportunities?

• 28 November: Cyber Monday / National French Toast Day / Share Your Cyber monday deal.
• 29 November: National Chocolate Day / Chadwick Boseman Day / Share your Black Friday Insights on LinkedIn.
• 30 November: Package Protection Day / St. Andrew’s Day / Post your new product testimonials.
• 1 December : World AIDS Day / Share your health related advice as a business owner.
• 2 December : National Bartender Day / Play Basketball day / share your Thursday throwback.
• 3 December : Candle Day / International Disability Day / Post your product with Candles to fit the day aesthetic.
• 4 December : International Cheetah Day / World Wildlife Conservation Day / Do a good deed toward wildlife and share it with your community.

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