Here’s What You Missed Last Week: Instagram’s Repost Feature, Google’s Algorithm Update and YouTube’s Marketing Conference ??

Here’s What You Missed Last Week: Instagram’s Repost Feature, Google’s Algorithm Update and YouTube’s Marketing Conference ??

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Google?

  • Google helpful content is fully rolled out after 15 days. (Read)
  • Google launches new Ads setups & Ad group column options. (?Seroundtable)
  • Google Will reject Ads if Advertisers have a bad landing page, A new policy to. (Read)
  • Smart shopping Campaigns in merchant Center will automatically upgrade to Performance Max. (SEL)

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Tiktok?

  • TikTok’s latest analytic feature helps you keep viewers hooked (MR GREAT)
  • Your favourite TikTok editing app is now on desktop (MR GREAT)
  • TikTok adds additional regional trend insights. (SEL)
  • Tiktok announced new programming and Creative Effects for Fashion Month. (Check)
  • TikTok denies reports of being hacked. (TV)

Instagram??(Best)

  • Instagram Reels’ latest feature could help your videos reach relevant audiences (MR GREAT)
  • Instagram is reportedly reviewing its ecommerce offering (MR GREAT)
  • It looks like Reposts is coming to Instagram soon (MR GREAT)
  • Instagram begins testing reposts, resharing posts to your feed. (TV)
  • Instagram tests “Add Topics” feature for reels, another copy of Pinterest’s Idea Pins. (SMT)
  • Instagram is cutting back on its Shopping features. (SEL)
  • Instagram fined €405 in EU over children’s privacy issues. (TC)
  • Instagram CEO speaks on Utilising your archives. (Mosseri)

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Meta?

  • Meta is adding few changes to link tracking system on IG & FB. (Read)
  • Meta Connect Event Scheduled for 11th October. (TV)
  • WhatsApp privacy change being rolled out to users by Meta. (LH)
  • Meta dissolves the team designed to protect society from Facebook and Meta platforms. (PP)

Twitter?

  • Here’s the first four markets where Twitter’s edit button will launch (MR GREAT)
  • Twitter’s latest update helps you plan Spaces broadcasts (MR GREAT)
  • Twitter’s Circle option lets you control who sees your tweets (MR GREAT)
  • Twitter Adds WhatsApp and LinkedIn sharing options to facilitate broader tweet engagement. (SMT)
  • Twitter Launches Birdwatch to make platform more secure and stop unchecked fact content going viral. (TV)
  • Twitter launches their own workshop series to educate businesses about platform and it’s expensive. (Tweet)
  • Let you schedule up to 10 Spaces Broadcasts at a time. (SMT)

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LinkedIn?

  • LinkedIn Talent Connect 2022 event is happening on 25-27 October. (Event)
  • LinkedIn adds new tools to alert members about job opportunities. (Adweek)

YouTube?

  • There might be an easier way for you to run YouTube ads soon (MR GREAT)
  • YouTube launches an ad-free video player for education. (TV)
  • YouTube Music allows now you to share your songs to Instagram Stories. (9to5)
  • YouTube experimenting with New features for Analytics Research Tab. (SEJ)

Reddit?

  • Reddit brings new UI/UX changes to the feed switching process. I was part of this test, home I don’t see any change in UX. (SMT)

Snapchat?

  • Snapchat CEO shares plan to revive Snapchat from falling user base to growth state! (A must read)
  • Snapchat parent company in highlights as they allowed democratic campaigns access to republicans data. (WE)

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Marketing?

  • New Microsoft feature allows you to run Ads on Google, FB and IG. (SEL)
  • Yahoo acquires source credibility algorithms. (SEJ)
  • Microsoft Launched 5 new Ad products and updates. (SEL)
  • Pinterest outlines their efforts to combat with political misinformation on the platform. (Read)
  • R.I.P Queen Elizabeth II but here’s how Media reacts to the death. (Adweek)
  • Other: What Happened at Apple Event 2022. (CNBC)

Content Opportunities?

  • 12 September: EuroPride 2022 / National Video Games Day / Share biggest lie in your Industry.
  • 13 September: International Chocolate Day / Positive Thinking Day / Programmers Day / tell your business origin story.
  • 14 September: Gobstopper Day / National colouring Day / National Cream Filled Donut Day / address a customer pain point.
  • 15 September: Greenpeace Day / International Dot Day / World Afro Day / Share your favourite hot take of the week.
  • 16 September: International Day for the Preservation of the Ozone Layer / Teenage Workout Day / International Grenache Day / Repost your best tweet on IG or LinkedIn.
  • 17 September: International Country Music Day / US Constitution Day / International Red Panda Day / Critique your least performing post.
  • 18 September: Wife Appreciation Day/ Read an E-book Day / National First Love Day / 74th Primetime Emmy Awards / Share behind the scenes on weekend.


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