Here’s What You Missed Last Week: Instagram’s Plan to End Twitter + Google’s New Spam Algorithm Update & TikTok’s Undo

Here’s What You Missed Last Week: Instagram’s Plan to End Twitter + Google’s New Spam Algorithm Update & TikTok’s Undo

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Google?

  • Google confirms there won’t be another new core update by the year end. (Read )
  • Google Analytics 4 rolling out Built-in landing page reports. (?Blog )
  • Google Link Spam 2022 Update is rolling out now. (SEL )
  • Good Ads Insights Page adds Search Terms, Assets, and other new features. (Seroundtable )
  • Google Shutting down “Question Hub” next month. (SEL )

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Tiktok?

  • TikTok’s tagging feature makes it easy for customers to find you. (Read )
  • TikTok’s reported update will get rid of your TikToks with typos. (Read )
  • TikTok’s making it easier for you to find the perfect partner for your next campaign. (Read )
  • TikTok's reported test suggests a new way to watch videos. (Read )
  • Tiktok working on a feature to undo feed research if you did it by mistake. (Check )
  • TikTok’s Full-Screen mode confirmed as platform moves to compete with Youtube. (TC )

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Instagram?

  • Instagram’s Notes feature gives you a new way to announce your next promotion. (Read )
  • Instagram could take on BeReal with reported new updates. (Read )
  • Instagram’s newest update for brands lets you categorise your DMs. (Read )
  • Your Meta ads can finally target your Instagram followers. (Read )
  • Alongside New Notes, IG announces new Group profiles & other new features in testing. (Check )
  • Instagram launches new support feature for users to prevent account from hacks or get your account back. (SMT )

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Meta?

  • Meta’s testing a Stories feature that lets you share candid content. (Read )
  • Meta wants Facebook and Instagram to be go-tos for your next NFT drop with new improvements to Collectibles. (Read )
  • Facebook’s Video Insights API now includes Reels Metrics. (Adweek )
  • Meta plans to expand live chat support to 30 new countries in 2023. (Blog )
  • WhatsApp now have 32 person call feature in the app. (Blog )

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Twitter?

  • Twitter’s reported ad tool helps you protect brand safety. (Read )
  • Twitter’s character limit could increase by over 14 times. (Read )
  • Twitter Coin could be the future of your in-app payments. (Read )
  • Twitter Blue might launch this week with an updated price tag. (Read )
  • Twitter reinstates Journalist accounts after receiving backlash from Media. (Statement )
  • Twitter launches Twitter Blue with new Golden verification badges for brands. (TC )

YouTube?

  • YouTube’s testing two Community posting options that let you share more with subscribers. (Read )
  • YouTube’s update makes it easier for your subscribers to find more of what they like. (Read )
  • Youtube adds new Video Processing Time indicators & more info panels to the platform. (creator )
  • Youtube adds New emoji reactions for Live Streams. (DIW )

Snapchat?

  • Snapchat shares its own version of Spotify wrapped with most used filters. (Snap )
  • Snapchat’s Branded AR Lens matches your customers with their ideal gift. (Read )
  • Snapchat’s report says AR is key to helping your customers make faster purchase decisions. (Read )

Reddit?

  • Reddit launched official website for its advertising platform called “Reddit For Business”. (Visit )

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Content Opportunities

  • 19 December: National Hard Candy Day / Start promoting your Christmas offer.
  • 20 December: Games Day / Go Caroling Day / Talk about your favourite game.
  • 21 December: International Dalek Remembrance Day / Humbug Day / Share a value driven post.
  • 22 December: Mathematics Day / Forefathers day / Schedule your Christmas Eve offers
  • 23 December: Festivus / National Roots Day / it’s Holiday tike
  • 24 December: Christmas Eve / Post your Christmas IG Stories.
  • 25 December: Christmas Day

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