Here’s What You Missed Last Week: Instagram Testing New Sticker, Opt Out Twitter Ads Option & Facebook Shutting Down Event Feature

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

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I love social media and help businesses & marketers learn about state of marketing & social media. But recently my DMs & Inboxes are flooded with ask for free Advice.

Any advice I can give you without knowing your business is already shared by me. I have published 100s of posts mentioning how Social media is changed, what strategies work & state of organic vs paid social.

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It’s the best opportunity for: reviewing your strategy, Talk about Your Future as newbie in SMM, scaling your creator business.

Tiktok

• Tiktok and MLS enter a multiyear partnership to preview more MLS content on the platform. (News )
• TikTok’s partnership is a post-cookie marketing solution to your events tracking. (MR GREAT )
• TikTok’s new feature lets you repurpose videos across platforms. (MR GREAT )
• Tiktok’s Ex-Head of Product said The platform didn’t launch $2B fund for creators, it was for their own business. (HR )
• Tiktok now banned on governmental devices in New Zealand. (CNN )
• Tiktok introduced a new STEM feed on PiDay for teenagers. (SEJ )

Instagram

• Instagram’s Co-founder did a new Podcast Interview and said IG is losing its touch. (Listen Podcast )
• Meta’s brought a timely Instagram Reels feature to Facebook. (MR GREAT )
• Instagram and Facebook are giving up focus & support for NFTs to focus on other elements of business. (Engadget )
• Instagram is testing a new “Top 3” story sticker. (SMT )
• Instagram’s testing a new Sticker that lets you showcase creators. (MR GREAT )
• Upcoming: A new Instagram feature to go live for only followers you follow back. (Alex )

Meta

• Say goodbye to NFT drops on Facebook and Instagram. (MR GREAT )
• Meta cuts off 10,000 employees & shared the vision of being more efficient this year. (BBC )
• Meta is getting rid of Mentorships in Facebook Groups from March 27. (Here )
• Meta is working on a new verification feature to verify your account with missed call. (devs )
• A new Safety center for journalists to learn about content publishing on Platforms. (FB )
• Facebook?is shutting down online paid events feature from 8 May. (Read )

Twitter

• Twitter wants to make your ads more relevant. (MR GREAT )
• Twitter could soon let you opt out of some ads. (MR GREAT )
• Twitter now shows everyone “Bookmark count” for your tweets. (Pocket )
• Elon musk said Usage of AI will happen on twitter to stop manipulation of users in Twitter. (wired )
• Twitter working on a feature to get reminders for a tweet, a similar feature to reddit’s “Subscribe to this Post”. (SMT )
• Twitter working on “Why You’re seeing this tweet” feature to inform users about their interests. (Elon )
• This week:?Twitter will charge 2FA verification fee to verify your account from Monday (20th March)

YouTube

• YouTube’s creator update suggests upcoming opportunities for your podcast. (MR GREAT )
• Youtube will allow you to add Youtube Shorts thumbnails on iOS. (blog )
• Youtube adds new metrics for multi-language audio & feature for Shorts Audio page sharing. (Creator news )
• Youtube launches Multi-view for Youtube TV Users. (Blog )

Pinterest

• Pinterest is helping you convert audiences to customers with video content deal. (MR GREAT )
• Pinterest is offering up a prime placement to video advertisers. (MR GREAT )
• Pinterest adds new safety features for users after NBC news investigation. (news )
• Pinterest & Northwestern Mutual partner to do a content partnership for financial content on platform. (Blog )
• A Interview with Pinterest Country manager you need to read. (MWC )

Content Opportunities

• 20 March: International Day of Happiness / World Storytelling Day / French Language Day /
• 21 March: World Puppetry Day / World Poetry Day / International Fragrance Day / World Down Syndrome Day / International Day of Forests
• 22 March: World Water Day / First Day of Ramadan / Share what your brand beliefs are regarding climate change.
• 23 March: World Meteorological Day / National Puppy Day / Atheist Day / Share your favourite dog moments.
• 24 March: World Tuberculosis Day / Flatmate’s Day / John Wick 4 Premiere / Share your crazy flatmate story.
• 25 March: International Waffle Day / Greek Independence Day / Earth Hour / Tolkien Reading Day.
• 26 March: Purple Day / Good Hair day / Pretzel Sunday / Live long and prosper Day / National Neighbour Day / Ask your neighbour to rate your product.

Ads Inspiration

As I went through our different ad libraries, I stumbled on a series of "competitor" ads that I felt would make a good little trio to round out the week. Today we will talk about a more subtle competitor ad that DOES call out the competition by name. ??

This strategy isn't going to be for every brand. Nectar's sunglasses are an alternative to Oakley, especially as a cheaper option that doesn't miss out on quality. How do we know this? We combed through the site reviews. I've talked a lot about how your review database is one of the most significant and overlooked sources of information. It's worth repeating.

Nectar was ok going after their competition as long as it wasn't coming "directly from the brand," so we ran with it. Hundreds of reviewers compared the sunglasses to Oakley, so letting their customers do the talking felt smart.

If you want to be more direct about how you compare to the "other guys," this is a great strategy, especially if your customers make that comparison for you.