Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.
- Google updated its Ad Policy with major changes. (News
)
- Google can now create assets for your ads using AI. (Read
)
- Google Adds 3 new changes to Google Ads dashboard. (SEL
)
- Google provides new update on FLEDGE that might be a relief for SEOs & PPCs. (SEJ
)
- Google local posts updates & test interfaces. (Blog
)
- Google launched 2 new asset creation & customer acquisition tools. (SEL
)
- TikTok’s new feature lets you repurpose videos across platforms. (Read
)
- Tiktok launched “Sound for Business” feature to make music more accessible to marketers & SMMs. (News
)
- Finding audio for your next TikTok just got easier. (Read
)
- TikTok is expanding an update that could help you drive app downloads. (Read
)
- Tiktok users soon might have the ability to download videos without watermark. (Matt
)
- The case of Tiktok getting banned In US gets stronger with new bill. (Reuters
)
- Tiktok launches new Limits for Children users on platform with 60-minute limit per day. (Room
)
- Canada is now the next country to ban Tiktok from all government devices. (Blog
)
- Instagram is testing a Stories feature that makes video editing easy. (Read
)
- Instagram is letting you get creative with replies and comments. (Read
)
- Instagram starts testing its age verification feature tools in more countries. (TC
)
- Instagram features that have possibilities of being launched later this year. (DIW
)
- Meta shares how Integration of AI in Ad targeting is resulting in more ROAS for Marketers. (Here
)
- Meta Verified lets you pay for a checkmark on Instagram or Facebook. (Read
)
- Meta funded a new tool to remove explicit images of minors from FB & IG faster. (Insider
)
- Meta slashes prices of VR Headsets. (Blog
)
- You can now subscribe to Twitter Blue in 20 new countries. (Read
)
- Twitter layed off another 200 employees last Sunday. (News
)
- Twitter updated its violent content policies. (Update
)
- Twitter Blue’s Head Esther Crawford leaves twitter. (TV
)
- YouTube’s creator update suggests upcoming opportunities for your podcast (Read
)
- Youtube’s New CEO Neal shared his insights about future of Youtube & AI. (blog
)
- Youtube’s help forum announces big changes to the Forums. (TB
)
- Creators share how much revenue they made from First month of Youtube Shorts monetisation. (TB
)
- LinkedIn launches collaborative articles for users to be more engaging & share insights. (Blog
)
- LinkedIn provides new segmentation options for its company engagement report. (Blog
)
- LinkedIn introduced 5 new features to Sales navigator to sell better. (News
)
- Pinterest is offering up a prime placement to video advertisers. (Read
)
- Dentsu strikes up Pinterest partnership in the UK. (Read (€)
)
- Pinterest’s Shuffle Apps Access expanded to 9 new countries. (Blog
)
- 6 March: National Dentist’s Day / National Oreo Day / World Sustainable Energy Day.
- 7 March: Alexander Graham Bell Day / National Sportsmanship Day / Plant Power Day / Share a post about sports or nature.
- 8 March: World Maths Day / International Women’s Day / Holi (Festival of colours)
- 9 March: World Kidney Day / Panic day / National Popcorn lover’s Day
- 10 March: International day of awesomeness / National Mario Day / British Science Week.
- 11 March: World Plumbing Day / Frankenstein Day / National Genealogy Day / Share your favourite household work.
- 12 March: International Fanny Pack Day / The Academy Awards / National Girl Scout’s Day / Share a story about your favourite movie about your Industry.
"Hooks" are hot. ?? Here's a good one to try.
The 3 Ws and how they play into assets.
- Who is this for?
- What does it do/is it?
- Why buy?
This hook zeroes in on "who is this for?" and matches it with a pain point that this product solves. And it goes one step further to speak directly to the viewer using the word "you." It's an old copywriting strategy, and it works.
To see how easy this is, let's try another example -> You sell a portable iPhone photo printer, and the opener could be "If you have a million photos on your phone and never get to printing them..." (I'm clearly not our copywriter, but you get the idea.)
