Here’s What Happened On Social Media In July 2022 (Marketer’s Edition)

?

LinkedIn:

• LinkedIn Business manager is now in public beta.
• LinkedIn carousels are official and a dedicated feature for carousels is coming.
• LinkedIn announces expansion of Creator accelerator program.
• LinkedIn adds Support for Ukrainian.
• LinkedIn launches a new collective community for B-to-B Marketers.

Instagram:

• Instagram Reels API open for developers and businesses to use.
• Instagram now lets iOS user delete their account in App.
• Instagram expands access to reels templates, Add new music and much more.
• Instagram launches new updates to its subscription feature and they are actually good.
• Instagram launches its creator marketplace but it’s invite only at this time.
• Instagram announced every video under 15 minutes is considered now reels.
• Instagram is back with Maps and now stories are shown with location tags. It’s the best IG feature of year.
• Instagram’s new payment feature allows users buy products via DMs.
• You can now boost IG reels within App with promote button.
• Instagram received backlash after last week’s feature launch, now they are stepping back with 2 features.
• Instagram launches Dual-Camera feature like new social media platform “BeReal”.

Google ADS:

• Google Updates Crawl Status Report help Docs.
• Google Ads scripting with launching Ads Script templates.
• Google releases Ads editor version 2.1 with 10+ new features.
• Google Search Console Insights now support Google Analytics 4.
• New Improved Google Ads Targeting Options.
• Google’s Creative Ad Studio is now available to all businesses.
• Google Ads performance Max campaigns gain new features.
• Google shuts down “Google My Business” Mobile App.
• Google Analytics adds conversion, bounce rate and UTM parameters.
• Google search console adds CNAME Verification.
• Google Ads launch new features making Video Ads Creation Easier.
• Google adds Automatic Upgrades to Performance Max for Smart Shopping Campaigns.
• Google adds messaging automation through business profiles.
• Google gives Third-party cookies Another Year.
• Google analytics 4 shows Performance Max and smart shopping Data.
• Google July 2022 Product Review Algorithm Update is here.
• Google Ads will automatically switch some conversion actions to data driven attribution.
• Google search Ad revenue grows, while Microsoft Ad revenue falls back.

Reddit:

• Reddit launches Collectible Avatars (NFTs), biggest NFT project of all time and the platform doesn’t want to call them NFTs.
• Reddit Post Insights are now available on mobile for some users.
• Reddit partners with Giphy to bring Gifs to Reddit’s comment section.
• Reddit works on adding text to image and other type of posts.

Marketing:

• Firefox removes unknown tracking parameters from URLs.
• Microsoft Advertising launched Automatic updates for Shopping campaigns and much more!
• Netflix partners with Microsoft to launch Ads on platform!
• Hootsuite rebrands to seek more exposure in social media marketing space.
• WordPress 6.0.1 Update released with multiple bug fixed.
• Wordpress releases Gutenberg 13.7 focused on Workflow!
• Microsoft Teams is launching Facebook like Features to make it more interactive.
• T-Mobile refreshes Ad business with new name and Ad-based insights.
• Amazon Advertising Venture grows 18% in Q2. (MD)
• Hulu to begin accepting political issue Ads.

Twitter:

• Twitter is testing new “Bitmoji” Integration to display digital characters.
• Twitter announces CoTweets, collaborative tweets for creators.
• Twitter rolls out unmention feature to all users.
• Twitter launches A/B Testing on Ads API.
• Twitter will remind you to add Alt text to images from now with alerts.
• Twitter blames revenue drop in Q2 2022 on Elon Musk.
• Twitter starts testing allowing post images, videos and Gifs in one tweet.
• Twitter is back with new feature called “Status” a rip off old failed feature.

Meta:

• Facebook launched “Creator Collaborations” to help boost Creator exposure.
• Meta expands Business Support with Updated “Pro Team” Initiative.
• Meta is dumping Facebook Logins for Metaverse, Plans to launch new Metaverse IDs in few months.
• Meta takes action against data scraping that occurs on platform.
• Facebook’s new test allows you to have up to five profiles.
• WhatsApp to allow you to react to messages with any emoji not just chosen ones.
• Facebooks launches new “Feeds” tab where you can see friends and users you follow posts in chronological order .
• Meta launches “small business support” project.
• Facebook gaming now lets creator turn their live gameplay into reels.
• Meta posts it’s first ever quarterly revenue decline.
• Meta will no-longer pay US Publishers for News Content.
• Meta introduces Revenue sharing options for Creators.
• WhatsApp will alert users about new features with bots just like Telegram and Signal.

YouTube:

• YouTube Disables Hidden Subscribers Count.
• YouTube Tests Disappearing Community posts and membership gifting.
• YouTube launches Updated Shorts analytics with two new features.
• YouTube answers questions about community guidelines.
• YouTube picture-in-picture mode is rolling out to more iPhone and iPad users.
• YouTube partners with Shopify to add live shopping features.
• YouTube decreases length of copyright Dispute Process.
• YouTube launches text markup and New loyalty badges options.
• YouTube launches music program for creators and tests disappearing community posts.
• YouTube makes it easier to turn Long Videos into Shorts with new features.

Pinterest:

• Pinterest CEO is changed, Former Commerce Chief at Google Bill Ready is the new CEO at Pinterest.
• Pinterest launched 4 new Shopping features showing more focus on e-commerce.
• Pinterest will provide employees more flexibility with their ‘Pinflex’ incentive program.
• Pinterest expands Idea Pin Ads to Argentina, Colombia and Chile.
• Pinterest Adds Real-time analytics in its mobile App.
• Pinterest partners with Creator Marketing platform “Jellysmack” to launch a new 18 episode content series.

Snapchat:

• Snapchat Paid Subscription was launched in first week of July.
• Snapchat eyes on adding NFTs as AR filters to the app.
• Snapchat brings web version of the app after a decade.
• Snapchat’s growth slows in Q2 data shows.
• Snapchat Launches new creator fund for Independent artists awarding up to 100k per month.

?

?

Tiktok

• Tiktok launched“Follow Me” event for small businesses to get better at Tiktok.
• Tiktok reportedly dropped plans of expanding shops to US & Europe after launching in UK.
• Tiktok launches Content Filtering with new feature called “Content Levels”. It’s a game changer!
• Tiktok partners with NCsolutions to provide better sales related solutions for Advertisers.
• Tiktok will now let users turn on closed captions even if a creator doesn’t have them.
• Tiktok announces access to 2 new APIs and focuses on providing more transparency!

Follow me on linkedln, https://www.dhirubhai.net/in/tanishkamittal/ for more free updates!