Here’s What Happened On Social Media In July 2022 (Marketer’s Edition) - Moin U. Khan

Here’s a quick list of updates!

Instagram :

Instagram Reels API open for #developers and #businesses to use.

Instagram now lets iOS user delete their #account in App.

Instagram expands access to reels #templates, Add new #music and much more.

Instagram launches new #updates to its #subscription feature and they are actually good.

Instagram launches its creator marketplace but it’s invite only at this time.

#instagram announced every video under 15 minutes is considered now reels.

Instagram is back with #maps and now #stories are shown with #location #tags. It’s the best IG feature of year.

Instagram’s new #payments feature allows users #buy #products via DMs.

You can now boost IG reels within App with #promote button.

Instagram received backlash after last week’s feature launch, now they are stepping back with 2 features.

Instagram launches Dual-Camera feature like new #socialmedia platform “BeReal”.

Meta :

Facebook launched “Creator Collaborations” to help #boost Creator exposure.

Meta expands Business Support with Updated “Pro Team” Initiative.

Meta is dumping Facebook Logins for #metaverse , Plans to launch new Metaverse IDs in few months.

Meta takes action against #data #scraping that occurs on platform.

Facebook’s new test allows you to have up to five profiles.

WhatsApp to allow you to react to #messages with any #emoji not just chosen ones.

Facebooks launches new “Feeds” tab where you can see friends and users you #follow #posts in chronological order .

Meta launches “#smallbusinesssupport” project.

#facebook gaming now lets creator turn their live #gameplay into #reels.

Meta posts it’s first ever quarterly revenue decline.

Meta will no-longer pay US Publishers for News Content.

#meta introduces Revenue sharing options for Creators.

#whatsapp will alert users about new features with bots just like Telegram and Signal .

YouTube :

YouTube Disables Hidden Subscribers Count.

YouTube Tests Disappearing Community posts and membership gifting.

YouTube launches Updated Shorts #analytics with two new features.

YouTube answers questions about #community #guidelines .

YouTube picture-in-picture mode is rolling out to more #iphone and #ipad users.

YouTube partners with Shopify to add live #shopping features.

YouTube decreases length of #copyright Dispute Process.

YouTube launches text markup and New loyalty badges options.

YouTube launches #music program for creators and tests disappearing community posts.

#youtube makes it easier to turn Long #videos into Shorts with new features.

TikTok :

Tiktok launched “Follow Me” event for small businesses to get better at Tiktok.

Tiktok reportedly dropped plans of expanding shops to US & Europe after launching in UK.

Tiktok launches Content Filtering with new feature called “Content Levels”. It’s a game changer!

Tiktok partners with NCSolutions to provide better #sales related #solutions for #advertisers .

Tiktok will now let users turn on closed captions even if a creator doesn’t have them.

#tiktok announces access to 2 new APIs and focuses on providing more transparency!

Reddit, Inc. :

Reddit launches Collectible Avatars (NFTs), biggest NFT project of all time and the platform doesn’t want to call them NFTs.

Reddit Post Insights are now available on mobile for some users.

Reddit partners with Giphy to bring Gifs to Reddit’s comment section.

Reddit works on adding text to image and other type of posts.

#marketing

Firefox removes unknown tracking parameters from URLs.

微软 Advertising launched Automatic updates for #Shopping #campaigns and much more!

Netflix partners with Microsoft to launch #ads on platform!

Hootsuite rebrands to seek more exposure in #social #media #marketing space.

WordPress 6.0.1 Update released with multiple bug fixed.

Wordpress releases Gutenberg 13.7 focused on Workflow!

Microsoft Teams is launching Facebook like Features to make it more interactive.

T-Mobile refreshes Ad #business with new name and Ad-based insights.

亚马逊 Advertising Venture grows 18% in Q2. (MD)

Hulu to begin accepting political issue Ads.

Twitter :

Twitter is testing new “Bitmoji” Integration to #display #digital characters.

#twitter announces CoTweets, collaborative #tweets for creators.

Twitter rolls out unmention feature to all users.

Twitter launches A/B Testing on Ads API.

Twitter will remind you to add Alt text to images from now with alerts.

Twitter blames revenue drop in Q2 2022 on Elon Musk.

Twitter starts testing allowing post images, videos and Gifs in one tweet.

Twitter is back with new feature called “Status” a rip off old failed feature.

Pinterest :

Pinterest CEO is changed, Former Commerce Chief at 谷歌 Bill Ready is the new CEO at Pinterest.

Pinterest launched 4 new Shopping features showing more focus on #ecommerce .

Pinterest will provide employees more flexibility with their ‘Pinflex’ incentive program.

Pinterest expands Idea Pin Ads to Argentina, Colombia and Chile.

Pinterest Adds Real-time #analytics in its #mobile #app .

Pinterest partners with Creator Marketing platform “ Jellysmack ” to launch a new 18 episode #content series.

LinkedIn :

LinkedIn Business manager is now in public beta.

LinkedIn #carousels are official and a dedicated feature for carousels is coming.

LinkedIn announces expansion of #creator accelerator program.

LinkedIn adds #support for Ukrainian.

LinkedIn launches a new collective community for #b2b Marketers.

Snap Inc. :

Snapchat Paid Subscription was launched in first week of July.

#snapchat eyes on adding #nfts as #AR filters to the app.

Snapchat brings web version of the app after a decade.

Snapchat’s #growth slows in Q2 data shows.

Snapchat Launches new creator fund for Independent artists awarding up to 100k per month.

Social Media Examiner ESPM Escola Superior de Propaganda e Marketing Online Marketing Institute Semrush Tara Zirker