Here’s What Happened Last Week On Social Media (Marketer’s Edition)

Google ??

• Google AdSense To Test Chrome's Topics API Starting July 1st .
• Google Ads Under Review Status Now won’t Trigger Ads.
• Google expands program to help train the formerly incarcerated.

Tiktok ??

• Tiktok is testing a ‘clear mode’ for a distraction-free scrolling experience.
• Tiktok launched a $5 subscription comedy series.
• TikTok launched a new creative tool called “Trends Discovery” to help Brands find Hot Content on platform.

Instagram ??

• The platform released a bunch of new Reels Features including reels polls, 90 second Reels.
• Instagram launched Amber Alerts to the app to break information about National wide alerts.

Twitter ??

• Twitter to roll out their own version of Google Alerts by launching notifications for search terms.
• Twitter’s new “Circle” feature is starting to roll out to more users.
• Twitter is bringing more feed changes to Twitter Communities to make you use them.
• Twitter is shutting down Tweetdeck for Mac from July 1.

Pinterest ??

• Pinterest acquires AI-powered shopping startup The Yes to improve its discovery tools.
• Pinterest extends creator fund to UK and Brazil with focus on LGBTQIA+ creators.
• The platform expands its Shopify partnership and Ads In Japan, reaching more than 8 million users.

Meta ??

• WhatsApp will let you edit sent messages looks like they are ahead of Twitter.
• Meta is adding dedicated “Calls” tab for messenger.
• Meta COO Sheryl Sandberg is stepping down.
• Meta tests new story Avatars for Instagram Stories.

YouTube ??

• Youtube TV app now connects to YouTube App on Your Phone!
• YouTube Shorts Ads are coming but people on Reddit already hate them due to bad Game & Rummy Ads taking over.

LinkedIn & Snapchat

• LinkedIn shares new transparency report to show users and advertisers that LinkedIn is not fooling around like Twitter with fake audiences.
• Snapchat unveils Dynamic Ads service for Travel Advertisers.
• Snapchat will make finding restaurants easier with Snap-map’s new review feature coming to new US locations.

Marketing ??

• Neil Patel Acquires Answer the public to integrate with and use data for Ubersuggest.
• Apple search campaigns are shifting to cost per tap (CPT) pricing model.
• Gucci Opens persistent digital space on Roblox.
• SEOclarity acquires RankSense Technology
• Wordpress Jetpack Now Available As Six Plugins.
• Google disables highly effective RCS ads in India following recent backlash from Small businesses.
• Rumours are that on Monday Apple can announce their own search engine. *Google Updates it’s algorithm for Multi-language or transliterated Titles.

Others ??

• Internet is going crazy about Tesla ending remote working at the company.
• Amazon is closing down its kindle store in China.

Updates worth Discussing

1. Do you think acquiring tools to better your product service really helps to provide better results? Like Pinterest acquires The Yes and meta acquired many startups in the past. Does these acquires make a better product for people or not?
2. If Apple’s search engine Rumour is true. What will be your response and how will you try to get the most out of Apple search?
3. Instagram Added some very anticipated features like Instagram polls, 90 seconds reels this week. Will this make you focus on Instagram reels or not?
4. Neil Patel’s Ubersuggest is great for Beginners and Non-SEOs. Do you think answer the public can make an impact and make Ubersuggest a better SEO tool?

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