Welcome back, This is The Social Juice, written every week with love and orange juice. This Edition is long and filled with data and change discovery. If you love reading the newsletter, You can support a single individuals work, by upgrading and joining the paid newsletter, get more insights and feel good about supporting an orange juice loving man.
Top 5 Updates of the Week
- Meta to offer Ad-free Subscriptions to European Users, I saw this coming. (NYT)
- Google Search Generative Experience (AI) Gets Links.? (SET)
- Follower Count Shake up, LinkedIn removing inactive followers from pages. (LI)
- X (twitter) to use Public data for AI model training. (Engadget)
- Youtube lightens strict Community Guidelines with an update. (YB)
TikTok ??
- TikTok expands “Effect House” AR Tool to everyone.? (MSL)
- TikTok Boosting Gen-Zs Back-to-school shopping. (TIME)
- Shopify Fires back, launches new TikTok Shop Integration after TikTok ended old Integration. (IN)
- TikTok announces new Initiatives for Digital Services Act Compliance in EU. (NR)
Instagram & Threads ??
- Instagram testing 10-minute reels. (FB)
- Instagram allowing “Comment sharing” to Stories for every users. (TC)
- Threads App to get Keyword Search. (ZK)
- Instagram pushing ‘threads posts’ on Instagram. (Matt)
Meta ??
- Meta has new AI data usage form up for users, fill it. (Important)
- Canada Puts forward a new plan for publishers, but Facebook denies access again. (RR)
- Run Instagram Stories Ads via Marketing API.? (Devs)
- Meta launches FACET, new AI model for images. (launch)
- New WhatsApp App for Mac. (WB)
Twitter (X) ??
- X now allows Political Ads in US again. (reuters)
- New Feature to hide likes available for paid users.? (TC)
- Only Verified Users will have ability to use X polls. (IN)
- X to have Video and Voice calls. (QZ)
- Collect Email Addresses of your X followers soon. (SMT)
- New Swipe Reply feature in DMs. (XX)
YouTube & Creators ???
- Youtube Music adds comments to “now playing” screen.? (TC)
- Youtube lowers Partner Program requirements in Few more countries. (SEJ)
- YT celebrates GRWM Creators.(blog)
- Youtube launches “Shorts to Long Form” related links Feature early. (TB)
- MrBeast giving away Super Bowl Ticket subscriptions in partnership with Youtube. (DT)
- Youtube launches new analytics button tab. (CI)
Google ??
- Google launches new Ad Policy called “Limited Ad Serving”. (GN)
- Google tests “mentioned In” links showing PR links & other sources. (TT)
- Google Updates PageSpeed Insights with Lighthouse 11. (SR)
- A new Google Docs AI proofreading feature, but it’s paid. (Update)
- Google launches new chrome feature to copy a video frame. (See)
Agency News ????
- Beiersdorf names
OMD USA
as its single media agency In North America & Europe. (AA)
- Buffalo Wild Wings launch new Creative Ad by
Anomaly
Agency. (Ashley)
- Duracell picks
BBH USA
As Creative Agency and
VaynerMedia
as Social AOR. (Read)
-
Wunderman Thompson
Launches new B2B offering ‘Inspired B2B’. (LB)
- Dentsu Creative EMEA CEO to leave the firm. (MB)
- American Advertising Foundation launches new charitable arm. (See)
- Principal Financial Group hires
Dentsu Creative US
e as AOR. (AA)
Brands & Ads ??
- Liquid Death is back with new anti-barbie campaign, Steve-o doll . (MS)
- Burger King in huge issues with new lawsuit against whooper. (MC)
- Chewy on 14% Sales increase after changes to Marketing Mix.? (MP)
- CBS Sports is 90% sold out of Super bowl Inventory.? (MB)
- Amazon launches new Ad Campaign for Home Insurance offerings. (MB)
- Mark Marshall named Ads Sales Chief at NBCU. (Variety)
- JCPenney Revamps their brands with ‘Make It Count’. (dV)
AI ???
- OpenAI launches new guide for teachers.? (Blog)
- Official Launch of Open AI for enterprises. (OA)
- Google’s SGE AI search expands to India and Japan. (TC)
- Perplexity Adds Claude-2 To AI Model Selection. (SEJ)
- New AI-generated Image tool from Google with SynthID. (DM)
Microsoft ??
- Microsoft pauses Bing Ads targeting chrome users on Windows. (TC)
- MS is killing WordPad in Windows (xda)
Pinterest & Snap ??
- Dolly Parton joins Pinterest, the new Gen-Z celebrity love (ASW)
- Pinterest announces new activations for Toronto film festival. (SMT)
- Snapchat gets new Dreams feature, GenAI Images. (Info)
Reddit ??
- Reddit launches new AI-powered Keyword Tool. (SEL)
LinkedIn ??
- X and LinkedIn working to support Passkey Access. (Announce)
Marketing ??
- TikTok’s famous Voice Artists partners with Calm App. (TB)
- SubTember from Twitch comes back with discounted subscriptions. (TB)
- Spotify wants more Ad revenue from SMBs. (MLY)
- Twitch updates their partner program for small creators. (TS)
- Linktree launched new Theme in partnership with Olivia Rodrigo. (LNCH)
- Day One Agency withCasey Lewislaunches ‘Back-to-school’ insights. (RD)
- Apple’s new ‘The Invincibles’ campaign for National Dog Day. (TV)
- Klaviyo going Public, Here is an IPO analysis for you. (Read)
- Streaming User Interfaces are bad with driving clicks from consumers. (VTY)
Content opportunities ???
- 4th Sep: US labor day /? Mouthguard? Day / National Wildlife Day / National Eat an Extra Dessert Day /? National Guide Dog Month.
- 5th Sep: International Day of Charity / National Cheese Pizza Day / World Samosa Day / National Be Late for Something Day.
- 6th Sep: Global Talent Acquisition Day / Fight Procrastination Day / National Coffee Ice Cream Day / National Read a Book Day.
- 7th Sep: Superman Day / National Salami Day? / World Duchenne Awareness Day / National Beer lovers Day /? NFL kickoff / International Day of Clean Air and Blue Skies.
- 8th Sep : International literacy Day / Stand Up to Cancer Day / Actors’ Day /? Star Trek Day / World Physical Therapy day / Pardon Day.
- 9th Sep? : International Sudoku Day / National Teddy Bear Day / German Language Day / Steak Au Poivre Day / Wonderful Weirdos Day.
- 10th Sep : National Grandparents Day / World Suicide Prevention Day /? National Swap Ideas day / The US open Men’s Singles Final.
MarTech Finds & Releases ??
- Adelaide -Track your Digital Media, more smartly.
- Gummy Search - The Best Audience Research tool for Marketers.*
- Hivestack - One of the leading DOOH platform.
- AX Semantics - A Tool to automate your content conversion and distribution.
- Wave Vid - A Great alternative to Veed studio & Canva for video.
Data & Research Bites
New Study on Youtube Content Recommendation system moving viewers to extremis channels, Source / Youtube is winning GenZ viewership shows new Report about video consumption, source / Spotify’s new Advertising Academy teaches you about podcast data and Ads, source / Ogilvy’s Annual Behavioural Science Report is out, read / New TikTok Trending Audio: Relationship / UK Agencies are lacking diversity, source / Creator Economy Startup funding is changing, Influencers survived a bad wave, source /Product Placements are making a comeback, report.
The Next Half On Substack
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