Here's A Quick Way to Solve a Problem with digital marketing

Case Study: Product/Service Promotion

It’s no news that digital marketing is changing how we do business these days, let me show you some quick ways to solve a problem with digital marketing. But first what is digital marketing? Still waiting for a definition!! kindly google that. Here are points to consider

1.     Understand the product or service you want to promote.

No matter the approach you use, an understanding of your product/service or the product/service can’t be overemphasis. Please the following answers to these questions are important in defining your product/service.

• What problem those the product/service seek to solve?
• What is your unique selling point for this product/service?
• Who are you targeting in the market? i.e. demography, location and other
• How do you want people to receive your product/service?

Google the rest

2.     Target wide invest deep

Okay, confused? When I wanted to write this point something came to my mind “understand the digital marketing platform you want to use” that point is cool but not always effective, even if it required you to understand the platform to use, it not always result oriented because the best that can be done is to create the promotional content, you can’t tell for sure the conversation rate. So I advise target wide, that means use all available channels then study the conversation rate and start investing deep on the ones with better conversation rate.

3.     Be precise with your Call to Action

I have made that mistake in the past, where I promoted a content without a CTA. Please understand if you don’t put a CTA after your promotion you might lose that prospect because there are many things contending for the attention of your prospects.

4.     Don’t forget your Analytic

So don’t forget to go back and view your data and see how you can improve your next promotion. These are couple of things to consider;

• Which channels is the best performer?
• What are people saying about our promotional content?
• What demography has the highest engagement?

Google the rest again

Hey folks that is all I have for you now. If you need personal assistant kindly send me an email; [email protected] or [email protected]

please leave a comment and let me know what you think.