Here’s a Quick Way to Increase Email Flow Revenue Today

Sometimes, you just want an easy, almost ‘no-thinking’ way to get better results, right?

Forget hours of research, ideating and testing. Sometimes you just want someone to say…

“Hey, just do this, it’ll take you less than 30 minutes, and it’ll work.”

Well, that’s exactly what I’ve got for you today.

I’ll even take you through one specific example that’ll almost immediately start adding more revenue to your Abandon Cart flow.

Buuuuuuut, before I do that…

*** QUICK CONFESSION - this issue was supposed to be longer and more in-depth about increasing revenue with your many different email flows. However, being Black Friday week, and being an email marketer, I just don’t have the bandwidth today. Soz. We will come back to flows one day soonish :) ***

The #1 Quickest Way I Know to Increase Flow Revenue:

Step 1 - Pick a flow (go for a high volume, core flow, like cart abandoned)

Step 2 - Look at the metrics for the last email in that flow

Step 3 - Are the metrics strong? (example: Open rate 51%. Click rate 11%)

Step 4 - If the metrics are strong… send another email!

That’s it.

Just follow the logic.

If the metrics are strong, add another email. The likelihood is that your extra email will have worse metrics than the one before it, however, it will still be a strong email.

You know what?

I’m going to allow our friends at Klaviyo to take the wheel for a second.

Check this out:

“What am I looking at?”

This is a chart showing the metrics of each email in many abandoned cart flows monitored by Klaviyo.

I’m not going to delve into the deets of every email, but think about it like this…

What if your store only has one abandon cart email set up?

What if it only has two?

You can see from the data, that three emails are probably best.

It’s a similar story with welcome flows.

Only got one or two welcome emails set up?

Are the metrics strong on those emails?

Then add in a third and see what happens!

Worse case: it doesn’t make as much money as you thought it would. At which point you roll it back or leave it because more money is still more money.

You can’t lose.

Guess what today’s CTA is?

You guessed it!

Pick a flow, check the metrics, and see if you can add in another email.

ALSO

Don’t forget to help me out, please.

Hit like, leave a comment, or be a very nice person today and repost/share this issue.

When you’ve shared it, DM me and I’ll send you my winning eCommerce email template (specifically for selling single products) to say “thanks”.

All the best,

~ Carl Ashton

7+ years email marketing old guy & founder @ easyemailboost.com

P.S. Next week, hopefully, my workload will calm down a little and we will take a look at some simple ways to improve the performance of your campaigns.