Here's The Perfect Solution If You ALWAYS Want To Acquire The Ideal Client.
Amy Harrill
Don't be fooled by business advice that is killing your profits and your impact: Revolutionizing the Way Companies Scale Impact With Technology That is Deliberately Measured.
You've heard it said, "The riches are in the niches"....
Be very careful not to choose your niche on demographics or industry types, otherwise your impact will not be felt, you will work long days and you will make little to no money.
I know from personal experience. I had a lot of fans who were broke and weren't excited about the solution I had to offer.
So, when you are making the decision on who your ideal client will be do not rely on your answers to questions like this:
1. Who is your absolute dream client?
2. What do they do?
3. What are they like?
But after you have answered these questions then create a research group of unbiased participants, that look like the ideal client and evaluate their behaviors’ around the outcomes you deliver.
When choosing your ideal client do not be like a digital marketer that relies on age, location, gender etc. These are the lowest hanging fruit to drive up clicks.
When they are getting you clicks they will say things like, "I am setting up the ball - It's your job to hit it out of the park."
First, ensure you can duplicate the ideal client on demand before putting the burden of scaling your success on others.
Digital marketers are good at identifying niches not defining your ideal client.
When you are defining your ideal client do not use a download that promises you the "the most profitable marketing niches". This list will include industries like teachers, sales managers, restaurant owners, gym owners etc.
This strategy is intended to help you group your ideal client by "subject" so you can easily identify them in groups and profiles so you can add them to your group, your call list or grab their emails and add to your email list.
This will get you drips and drabs of business but nothing you can measure, duplicate and scale.
When you are defining your ideal market do so on behaviors’ that can be measured and duplicated so you can scale your highest impact and not compromise your time, profits and sanity.
If you choose niches based on low level demographics then you will be like the owner who spent 18,000 for a bunch of clicks from people that didn't want his outcome. Oh, they were in his "industry”, but they wanted:
1. A job
2. To sell him equipment
3. His service for free
But if you will define your market based on behavior then you will get people from all different industries and demographics, but they will have two things in common:
1. They all want your solution and are excited to pay for it.
2. They see you have solved their problem before and will see your service as valuable.
This will allow you to reach more people, with less money and time and acquire more and more people while doing less and less. Taking cold market conversions from 20% to 50-75%.
Ultimately you will be able to predict profits and generate more time for your life!!