Here's my biggest problem

Thursday 12/19/19...

I must be out of my mind! I didn't want to talk about this yet, but it's the only thing I can think about at the moment, so here we go.

The biggest challenge I've faced this year is deciding what to sell to clients and how exactly to generate revenue. Can't do business if you don't know what you're selling!

I've changed my services/offer more times than the months I've been in business...yupp. In fact, I just finished updating my LinkedIn profile and website (yet again) to reflect the most recent changes.

This has made it tough for me to find clients despite the staggering amount of new people I'm talking to every single week. It's definitely holding me back from growing. It feels like I'm starting over every time and is creating a lot of additional work for me.

But yesterday afternoon, out of nowhere, I had an epiphany that may break this cycle.

I've never been crazy about the client services business model, but I have a lot of skills to offer and it's easy to get ramped up - unless you're indecisive like me and keep pulling the rug out from under your feet!

But this was one of the deciding factors in launching the Million:One newsletter. This was my long-term plan to get out of that business. The problem is, it takes time to build an audience that can actually be monetized through ad revenue and I need to focus on generating revenue today.

Since launching this initiative, it's been tough to balance both sides of the business - it all felt a bit disjointed.

I have no clue why, but this realization came out of nowhere. I guess it's been staring me right in the face all along. I'm already talking to people daily, like, a LOT of them.

Most businesses leverage their personal network to find their first clients, but once that well runs dry, they're unsure of what to do. I've heard it plenty of times, but I had an in-depth conversation with someone willing to pay me commission on any closed referral business.

It occurred to me that I'm already talking to all these people, so when they express a specific challenge, why am I not pointing them to the right people?! Especially if all 3 parties benefit.

I'm sorry, for this is so undefined at the moment to describe, but there's no way I can clearly convey all the possibilities swimming through my mind right now. Moving in this direction perfectly intertwines everything else I'm already doing.

I'm building a community, sharing members' stories, getting them exposure, identifying their challenges, and now, connecting them to the right people and bringing others opportunities in the process.

It will all make a bit more sense once I put all the pieces together, but it's just got me so excited I can't get it off my mind : )

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This is an entry from my personal daily journal and a snapshot of my journey in building a business. I started publishing these entries to hone my writing skills, reflect on my progress, and share my experiences first-hand.

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Thanks for reading, see ya tomorrow : )

- Dan