Here’s a LinkedIn Setting You Better Think Twice About
Wayne Breitbarth
LinkedIn Trainer, Speaker & Consultant | Author, POWER FORMULA FOR LINKEDIN SUCCESS | 1 on 1 LinkedIn Consultations | Proudly Received 250 LinkedIn Recommendations | Managing Director at Kinship Community Food Center
One of the best LinkedIn features often overlooked for business development purposes is the?People Also Viewed?box, which is in the right column of your profile.?This tells you who else people are looking at besides you—and it's probably people who have similar characteristics to you.
Now, LinkedIn doesn't share exactly how it works (other than?this interview?with a former LinkedIn employee), and you have no control over who appears on your profile. However, below I'll show you how you can?take it off your profile?if you don't want it there.
Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop "Using LinkedIn to Generate a Steady Stream of Sales Prospects" on January 30. Check out the details and register?here.
How to capitalize on this?great prospecting tool
If you look at a client's or prospective client's profile and scroll down to?People Also Viewed, the list could be a target list of people very similar to the person whose profile you are viewing.
I suggest you check this list out often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you are not connected with using a customized invitation to connect.
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Now, it's great to look at who's viewing other people's profiles, but you should decide whether you want?People Also Viewed?to show up on your profile. The default setting will put the list on your profile.
Personally, since I was tired of my competitors showing up on my profile, I unchecked the box. I feel pretty good about my decision because it doesn't stop me from seeing the?People Also Viewed?list on other people's profiles (unless they've also unchecked the box). And if my competitors haven't unchecked the box, I can still show up in the?People Also Viewed?list on their profiles. It seems like a no-brainer to me.
If you'd like to remove the?People Also Viewed?list from your profile, click?here?to learn how to change your setting.
Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.
A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on January 30. Here is the link to check out the details and register:??https://linkedinsalesjan2023.eventbrite.com
By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this valuable workshop.
B2B editor/author/graphics artist/trainer fixes high tech, medical device, marketing collateral to ensure accuracy, readability, and continuity. ? White papers ? Blog posts ? User manuals ? RFPs ? IFUs ? Webinars
1 年The PAV displays disparate people who might or might not relate to the person's profile you're viewing.?LinkedIn likely uses it in an attempt to keep viewers on its platform longer. Think about this: you have no idea who might be appearing in your PAV at any given moment. And you have zero control over who appears there. Sometimes it appears as a list of attractive people, amounting to nothing more than clickbait. This could distract a prospect who’s viewing your profile, causing them to click away and never return.? Or the prospect could be turned off by something they see there and incorrectly perceive that 1) you have some sort of affiliation, and/or 2) have some control over who is listed. For certain, your PAV could be displaying a number of your competitors. Do you want to give them free advertising? I think not!?