Here’s a lesson : you got to own your f*ck ups.

The Problem

On 23 of July we received an email with this dreaded phrase…

‘Is this supposed to be like this?’?

Someone was asking us if our Watermelon Hibiscus and Rhubarb Raspberry cans were supposed to be yellow, instead of our brand colour cream (like the Mango Ginger).?

The Root Cause

Due to all sorts of commonly known shortages, an increase in appreciated but unforeseen demand, we tried to mitigate the shortage of supply by filling into unprinted cans and then sourcing the sleeves as quick as possible with a new print company, getting them sleeved, without asking for print proofs. Now we have 80 thousand of them!?

After an initial mini breakdown, we got together as a team, brainstormed and thought about what good could come from this mistake.?

The Solution

Our creative marketeer Kristen came up with a fab idea. For every sunshine can (sounds so much better than yellow) sold, we’ll be donating 10% of the profits to the Young Minds’ campaign #HelloYellow. Young Minds is an incredible charity fighting for children and young people's mental health, raising money to fund mental health services for both parents and children.?

I am proud to work with a team which owns it, can come up with ideas and turn a brand disaster into something so positive.

Do you have examples where you turned something bad, into something great? I'd love to hear about it.

Julia