Here's how you can shake up the industry by advertising with Threeps
Here's how you can shake up the industry by advertising with Threeps
If you're looking for a new year's resolution for 2022, why not consider finding a more sustainable way to deliver your programmatic online advertising campaigns??
Customers want to patronise brands that are responsible and have an ethical approach to their business operations. Today's customers want to know that they are spending their hard-earned cash with brands that have the same values that they do - values that are ethical, sustainable, and designed to make a positive contribution to the world.
This means that today's brands - regardless of their industry - need to work harder in order to attract customers, convert them and retain them for the longer term. And they also need to work smarter.
It's no longer enough to simply market on the basis of the original 'P's of price, product, packaging, promotion and people etc. It's now necessary to have a clear set of ethical messages that describe what you stand for as a business.
Do you support the environment? Do you have a fair set of processes for recruitment? Is your workforce diverse and do you have a diverse boardroom? Are your products made in an ethical way? Do you give back to society in some way - perhaps by giving, sponsoring or volunteering? Perhaps you even have an active political voice of some kind and aren't afraid to make a stand for good in the way that you do business.
These strategies are extremely powerful and will help your business to get noticed for all the right reasons. But there is also a powerful call to look at individual marketing strategies such as your programmatic advertising and take advantage of new technologies that allow you to deliver these online campaigns in a responsible and ethical way.
Shake things up!
With the innovative new technology offered by Threeps, you can experience the best of all worlds and help to forge a positive change in the world of advertising. For too long, digital advertising has simply seen cash being delivered to various intermediaries - without any social benefit and without customers having the opportunity to influence where the flow of income is directed.
With Threeps, the social power is put back into the hands of the consumers. The viewer simply watches videos from an advertising brand and then has the opportunity to donate - for free- to a cause that they feel passionate about at the end of the video. This is an entirely new way of delivering programmatic advertising and it offers all of the traditional benefits of programmatic campaigns, but with the added social benefit that comes from allowing customers to divert some of the advertising revenue from their viewing time, to a charity or cause that is important to them.
By reinventing the way that online advertising revenue is directed, customers feel that they are more in charge, charities receive valuable funds, and brands have a hugely powerful way to communicate with customers in a new and exciting way - one that customers really engage with positively and which shows that brands share their same values.
For brands, it's also great to know that Threeps is extremely easy to use and that creative content can simply be reskinned with an opening and closing screen that explains the process - rather than needing to be re-filmed. It's fast to use, powerful, entirely programmatic and offers all of the usual benefits of advertising, with added social and ethical gains that your customers will love.
So this year, do your bit to shake up the advertising industry and be a pioneer in the exciting online world by bringing social and ethical benefits to advertising and really changing the way that customers perceive your brand- for the better.
https://threeps.media/