Here’s How You Can Improve Your Website’s Ranking in Google

Why do we crave for website traffic like kids crave for chocolates? The reason seems obvious, doesn’t it? We think getting traffic is the only thing needed to build a web empire. Don’t we? But it’s not that simple and straightforward as it seems so.

To get the logic behind this thought, for a second, just imagine that your website is receiving huge traffic. But this traffic mostly consists of people who are not part of your target audience. Would be be any good to get such traffic? Obviously no, right?

So, you see? More traffic is only valuable if it consists of people who are part of your target audience. Getting visitors who have absolutely no interest in your product, service, or information would be of no use. Hence, higher traffic alone cannot produce good revenue.

Building legitimate organic traffic is like building a house. It obviously takes time.

Now, there are a lot many reasons for a website to have a low traffic. If you are also seeing a sudden drop of traffic on your website, here are some possible reasons that might be behind this drop:

• Your website loads at a slow speed- Page speed is a ranking factor in Google search results and people are more likely to revisit websites that load fast. When a user leaves a website out of frustration that it didn’t load fast, he wouldn’t come back for sure.
• Your website bounce rate is too high- This means that visitors are leaving your website too early without moving in deeper into your website.
• It doesn’t offer a good user experience. Bad navigational practices, poor viewability, loud color combinations, and a cluttered design are some of the things that are responsible for giving a bad use experience.
• Poor content on your website- Google has become highly advanced that it can distinguish between good and poor content. Content that is not of great quality is unlikely to perform well one the various social media channels. It should be fresh, unbiased, well researched, and must satisfy all latest SEO tips. Further, make sure to not aim for high competition words, especially if you are a new website.
• Your website contains outdated information, including contact details or any other piece of content that hasn’t been build considering the latest trends in market.
• Your website isn’t mobile friendly and therefore, doesn’t display properly across mobile and other devices or platforms.
• It lacks search engine optimization   

Here are a few ways to have your website rank high in Google search results:

• Consider using online advertisements for your target audience as it can generate a countless number of clicks to your website. Already seeing the traffic coming?
• Blog commenting could be another way to not just generate a good amount of traffic to your website but also get more conversions and better visibility. However, you’ll need to first find websites that post content related to your niche. Try to avoid embedding links in your comments as your comment might come across as promotional & spammy and might even get reported. Also, do not use the name of your business as your commenting name or anywhere in your content.
• Guest blogging is another way with which you can get visitors to your website by submitting your blog posts on popular blogs related to your niche that accepts guest posts. Though, you’ll have to make sure you find websites in your own niche or a similar one that accept guest posts.
• Try to use long-tail keywords rather than single words in your site.
• Build an email list to drive traffic targeted to your website.
• Provide a positive user experience to your users with the best possible design and navigational practices. Consider all aspects that are important for users. Experienced web development companies of India can ensure this.
• By promoting your website on various social media channels, you can generate a large amount of traffic and in turn, leads. Your target niche definitely lies among the billions of active users on social media. Doesn’t it? The thought behind this is to connect with them via a platform where they spend most of their time.
• Make sure all information on your website is fresh and up-to date.
• Search engine optimize your website to make it rank better in search engine results pages.
• Publish quality and relevant content- Because Google firmly believes in this, this thought is enough to get one inspired, isn’t it?
• Create relevant links within your text, but make sure to use them sparingly. Also, prevent errors and broken links.