Here’s how to write headlines like a pro and increase your chances of conversion.

Headlines are the very first in the list of every conversion trigger. Alex Cattoni would name 10 conversion triggers and it shouldn’t awe you to still find headlines as the very first pointer!?

It’s not a surprise that your content and copy are like an abandoned alley that has you reading it for yourself, alone, because there’s no one visiting your web page. A catchy headline is the take away for every successful marketing pitch.?

When a headline is written and crafted with every piece of value in mind, it sure will serve the right purpose. And how do you know when it does? The number of clicks increases.?

Perhaps, isn’t the goal of every business with a digital presence in the online space to make the best out of every marketing approach and attract more customers/clients with an endgame of selling?

Statistics show how up to 40% of gross revenue of some businesses is spent on equipping every aid towards marketing and advertising.?

This article is aimed at directing you on the four steps to a goal-getter headline. This, in fact, is a must take strategy if you must increase your chances of conversion through higher clicks on your page.?

But before anything else, you ought to first consider who you’re writing for, what their plights are and the solution they seek for. It’s important to understand your customers’ awareness level before taking the first step of constructing a goal-getter headline.?

This is necessary because it gives you a clear sense of penetration and every credibility to position yourself as the solution! Why? Well, because you came specifically for them!?

The big point to take here is that everyone is searching for something and you could be the solution to those searches. However, you need a perfect headline that sends signals that you have those answers and you’re the next big deal…

Four steps to writing a goal-getter headline

Have this in mind: Your headline has to hook your prospect’s attention.?

Do not forget that there’s a world with over 5.07 billion people on the web that are filled with answers. The competition is much and the attention span of an average individual has drastically reduced to the lowest percent. When your prospect is not hooked, your sales copy is as good as nothing.?

It doesn’t matter if it’s the legendary Gary Halbert that wrote it, or that you followed every detailed step of writing the best conversation sales copy. Once the headline lacks the proper structure, it still won’t make any much difference since no one will read it.?

To hook your prospect's attention, write intelligent, interesting headlines. That by hook or crook, it sends a signal that connects easily with the mind and taps on the awareness level of your targeted audience. This is more of the reason why you ought to understand your customer’s awareness level before drafting down your marketing pitch. Indeed, this is a prime pointer to take.?

Introduce a core pain-point or benefit.?

Do you know that any STD patient could relate well with your copy when you point straight to its pain, the imaginable experience that s/he is most likely to have felt in every episode of their symptoms??

An example of this can be; “Do you want to be done with urinary pains, itchy genitals/anus, and save your spouse the risk of sexual infections?”?

The juicy aspect of calling out the pain points and benefits is that it is personalised. Any STD patience would feel that such information is made specifically for him/her.?

And what more is a better way to increase conversions, like sending the right signals as the solution to your prospect’s search??

There are not many words for this. Your prospect feels their plight understood when you hit them with the pain point and benefits that call for their interest.?

Include a unique selling proposition (USP)?

A Unique selling proposition is an indicator that you’re different from the so much information on the web that offers the same solution as yours. It is the singularity concept of your headline and you really would want to utilise every of your chances of conversion with that.?

Have you ever stumbled on a headline that you found riveting and wanting to know “what really is this?” Yes, that is an example of a USP. It intrigued your prospect towards knowing what you offer.

‘Are you the next big deal?’ That can be an example of what’s on your prospect's mind the moment they come in contact with such headlines.

It’s important to understand that a USP shouldn’t be a lie, but a modified term that explains your offer. To derive your product's USP, there's a need to go for some research on your end. Dive deep in a journey of discovery and uncover the very nature of uniqueness that is buried in your offer.?

It can be something different your product has or something no one has ever thought of and is far from a generic view which represents your idea. Keep in mind that every generic idea is searchable, and it has a high tendency to reduce the value of your offer. What do I mean? Let’s see an example.

“A unique citrus acid that kills your dying urge for junk foods without the troubles of saying no.”?

The word ‘citric acid’ is searchable. Anyone can hurry straight to Google and fall straight to the hands of so many other competitors that are offering the same thing as you and even at a cheaper rate!?

“A secret acidic metabolic method that kills your dying urge for junk foods and leaves you healthier without troubles of saying no!”?

Here, the ‘acidic metabolic method’ represents the USP of this offer. For some reasons, your prospect might not find the exact search for this when s/he tries.??

Open a loop that entices your reader to keep scrolling below the fold.?

After your reader’s attention is captured, your headline needs to break the loop to another level, which will take your readers’ sense of awareness up to the climax. The intriguing aspect must be present to make a reader scroll down.?

There are so many reasons a reader could scroll down. Perhaps, for clarity. He or she might want to know more. Or not to miss out on a big deal. Yes, anyone with a problem will not want to fall back on an opportunity for a solution.?

My best strategy is the question loop. You can open a loop that entices your customers with a question. Questions have a way of triggering a need for clarity in your prospect mind. However, be sure to ask questions that are relevant and one that connects with their pain point.?

Just like the example from step 2, on introducing a core pain point. “Do you want to be done with urinary pains, itchy genitals/anus, and save your spouse the risk of sexual infections?”

It’s a question that creates a loop which entices your readers.

In conclusion

Writing a perfect headline has never been easy, but at least you could make the effort worth it when you carefully align your craft with this structure. The success of your advertising begins with having a goal-getter headline that brings the needed result.

Most importantly, it’s ideal that you make your headline the last thing you write in every marketing pitch you're crafting. Reason to this is that your headline should represent the idea of your entire copy.?

Plus, there’s no better way to get the right inspiration for your headline than when your copy has passed through every stage of writing and is complete. With this information, you can craft the right headline.?

About the Author

Ugochukwu Victor Nwaghanata, Is a writer that inspire nations of great minds. If you are like-minded and just stumbled on something unique for the very first time, send me a connection request and let’s grow from there. I share Thought-provoking posts and marketing related contents.