Here's how Word-of-Mouth Marketing works.

WOM marketing (word-of-mouth marketing) occurs when a consumer's interest in a company's product or service is reflected in their everyday conversations. Essentially, it is free promotion driven by consumer experiences—usually something that meets their expectations.

As you may be aware, Google Ads allows you to be visible in front of your potential clients in less time via the PPC ads (Pay-per-click ads) feature. When someone wants to use your service, they just click on the ad and schedule an online appointment with you; if they like your services, they will refer them to others who are seeking the same thing.

This is how using Google Ads may help your business boost its ROI through word of mouth.

Around the world, 88% of individuals indicated they trust recommendations from friends and family (earned media) more than any other type of promotion. This demonstrates the power of word-of-mouth marketing.

Consumers are more emotionally attached to a brand when they believe the firm is listening to them. As a result, many businesses will have sales personnel physically discuss their products and services with customers or via a feedback phone line. This type of engagement, together with promotional events, may spark discussions about a company's product.

WOM marketing is beneficial to businesses because it creates revenue without spending additional marketing expenses.?

WOM marketing is typically seen through dinner parties, texting, and informal meetings between friends and family. It may also be established through the buzz, viral media, blogs, and social media marketing.

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