Here’s How to Win on Google My Business if You’re a Commercial Property Manager

If you know the rules of Google, you can play to win. 

Ethically steal traffic from your competition for FREE just by speaking Google’s language. 

Google My Business is how Google proves your office is real to people searching online, but putting your official business onto Google Maps & Google Search.

When users search in their maps or browsers for “Commercial Property Manager in San Jose” or your specific company name, it’s the listing Google show to bring you business. 

The number one goal for your commercial property management business is to list in your Local Top 3. 

When people search general terms, which they usually do, the Local Top 3 sucks up 90% of the business. 

There are six foundations for your Google My Business listing that will get you the most love and blast you into the Local Top 3. 

INSIGHTS: HOW TO SEE IF YOU’RE WINNING 

The insights section is where you can track key numbers that drive revenue for your business.

What good is being on Google Maps if you can't measure the value it brings to your office?

The first leading indicator is views.

You want, at bare minimum, 1,000 people a month seeing your listing with 5% of them clicking through to your site.

As you can see from our GMB listing, we have a 4.8% conversion of clicks from our 3,750 organic views the past month.

Beyond website clicks, this section also tracks:

- Direction Requests

- Calls

- Google Chat (new)

Let's uncover how to increase these metrics.

REVIEWS, REVIEWS, REVIEWS

Nothing tells Google to show your business to more people than quality reviews.

And by "quality" I don't mean 5 stars.

In fact, research proves that a rating of 4.4-4.7 stars is actually optimal for building trust in your market.

That means getting real reviews.

Here are some questions to ask your team:

1. Are you sending text or email requests for reviews after property showings?

2. Are you replying to reviews? (Which Google favors so much they made an entire tab for it!)

3. Are there signs on your properties requesting reviews?

4. Are you asking tenants & landlords in-person for reviews?

5. Are you replying to reviews with thank you videos on social media?

6. Are you embedding your reviews on your website for others to see?

7. Are you cross-posting your reviews as photos on your vacant property listings?

If you set a goal of 10 reviews per month, within 1 year, you will be # 1 highest-rated commercial property management company in San Jose - by a landslide.

That's the power of using your network to market for you.

USING PHOTOS TO DRIVE ENGAGEMENT

People will always stop to look at a picture.

Treat your GMB like your other social networks - cross-post as much multimedia as you can & let Google sort it.

Every time a lease is signed, take a proud picture of all the happy parties.

Folks on Google Maps & Google Search almost always go to the photos when browsing results.

By having photos, you increase engagement, which tells Google your business is worth showing to more people.

INCREASE VISIBILITY WITH POSTS

Google's # 1 goal is to spread information quickly.

When you post your educational content to your GMB "Posts" section, it helps Google help everyone.

You don't even have to create anything "native" to the platform - cross-posting works perfectly.

DOMINATE SEARCH RESULTS WITH SERVICES

When users are searching for something specific, like "Commercial Property Management," Google is going to first check the "Services" section of your GMB account.

If you create an item for each specific service you offer, such as "Residential property management," "Full service commercial property management," "multifamily unit property management," it tells Google you can be trusted when people search for those exact things.

Your services can even appear at the very top of Google Search results, & you can run Local Service Ads from this section.

LET GOOGLE DO IT'S THING

There are there constant myths, hacks, & ethically dubious tactics for Google being promoted.

And beyond that, Google themselves are constantly changing their algorithms and testing new things.

What that means for you is you need to fill our EVERY section of your GMB profile with accurate & complete information.

In fact, Google has started penalizing folks who leave info blank.

Your sales calendar should be full of people who already know exactly what you offer & are ready to either rent or list their commercial real estate space.

Google is just a bot that wants to help you - but it can't help you with incomplete information.

SPECIAL SHOUT OUT: ONLINE BOOKINGS

GMB has recently started integrating with major scheduling service providers.

This empowers you to maintain a steady stream of new sales calls - using only your Google My Business account!

HERE'S THE DEAL

It's becoming more difficult than ever to stand out.

Which is why it's never been easier.

Google My Business is only one of several places your ideal landlords are hanging out online.

The good news is, 90% of the work is one-time, meaning once you're set up optimally, you're good to go.

Plus, you're not competing with the whole world, just your local territory!

Google your competitors right now, look at their listings, & compare them.

PS - Being completely honest, if you were auditing yourself, how would you score on these points?

PPS - If you want help maximizing your Google My Business listing, we offer this for only $297: simply visit https://mdconsultingpro.com/whatsnew for one-step checkout.