Here’s how to strengthen your professional presence on social media, according to experts.

Most employers today are using social media to find the right candidates, which means it should be a big part of your job search strategy.?

Apart from just helping you with your job search, social media, if handled correctly, can also be used to enhance your personal brand, establish you as an expert in a field, and demonstrate fluency with all things digital. The key is to be proactive about managing your activity and image, according to experts.?

If you want to start benefiting from your social network, these experts suggest four ways to do it.

Share your tips for landing a job using social media. Join the conversation in the comments below and/or in a post using #GetHiredAsia

Also look out for:

• The fastest-growing opportunities that are emerging with LinkedIn’s 2023 Jobs on the Rise lists.
• Ways to accelerate your career during uncertain times , according to career experts.
• Moving from a big company to a startup? Here’s how to make it work.
• Top skills employers want to see on a resume in 2023 . Here's how to embrace them.?

Discover new ideas, trends and start posting content related to your field

Adding value to your social media profile and being active on it does not necessarily mean that you’re looking for a job, believes Kenneth Goh , vice president at Citi, Singapore.?

He says, “It’s a part of the learning process – on how to get better in your current job and gain more insights about adjacent industries.”

As a first step, he suggests, discovering new trends within your industry . “Update your Linkedin profile with your past and present employers, connect to your ex-colleagues, alumni network and follow your favourite Key Opinion Leaders (KOLs).”?

Relevant information will then start to show up in your feed and you will start gaining insights into new trends. “You can then reshare the same information with your own interpretation. This will be a great first step to add value”.?

There are tons of content creators out there and our content may not be relevant to everyone but that’s okay, says Ratna Juita , founder and CEO of The Mindgem in Singapore. “Create content that is relevant for the people that you are serving ,” she adds.??

Connect with new audiences and expand your network

“Networking is more than collecting name cards , it’s building and nurturing relationships,” says Juita.

Juita believes that the opportunity to reach people directly is powerful and still underexploited. She says, “The secret sauce of networking is showing genuine interest in people . Connect and network meaningfully with industry professionals and hiring managers. You’ll see them turning into friends and mentors in no time.”??

“You can only connect the dots looking backward . It was because of the network of people I met along my career that I was able to secure 5-figure projects,” she shares.?

Bring attention to your profile and work on your personal brand

“In this digital age, people are ‘googling’ you before they meet you in person ,” observes career coach Sarah Johnston .

“When you have a LinkedIn profile with a headshot, a first-person ‘About’ section, and thoughtful keywords, you are helping control the narrative. When someone lands on your page, you get to tell them what they need to know about you," she adds.?

Juita believes that hiring managers are always spotting for talent and if you have not started building your social presence, it’s never too late. “The best time to start was yesterday. The next best time is now,” she says.??

“Building a personal brand takes time, effort, and consistency . It requires a commitment to establishing and promoting your unique identity and values, both online and offline. The benefits, however, can be significant – including increased visibility, credibility, and opportunities for career advancement.”?

Your social voice is your resume and it is for everyone

“Your social voice is your resume – build credibility, start putting content out there and in time convert your audience into your cheer leaders,” says Anjali Sharma I Strategic Storytelling?? , a storytelling speaker from Singapore.?

Everyone uses a different playbook for success , believes Benjamin Loh, CSP a brand coach from Singapore. He debunks one of the biggest myths told - “social media is not for introverts”.

He says, “When you are able to observe intently, you pick up a lot of lessons and insights to share.”

How do you strengthen your professional presence on social media? Share your tips in the comments below and/or in a post using #GetHiredAsia

• “Are you a late bloomer? How to build your social media presence from scratch ” – Thila Suppiah , HR Manager, Smith+Nephew, Singapore. Join the conversation.
• What happens if you post on LinkedIn 5 times a week for 8 weeks? – Alex Dwek , chief operating officer at Nas Company, Singapore. Join the conversation.
• “Strategies to increase your social media following ” — Santhanaram Jayaram MBA , director of Training and Consultancy, Inspired Life Academy, Singapore. Join the conversation.

• “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems". In this piece, Daniel Roth , Editor in Chief, VP at LinkedIn, shares the power of collaborative articles and how LinkedIn is investing in creating equitable ways to unlock this knowledge across the professional world.?
• “You have a personal brand. Make it work for you”. In this piece, Andrew Seaman , LinkedIn Managing Editor for Jobs & Career Development, shares expert tips on how to build and maintain your personal brand on social media.

Want to learn more about how you can prepare yourself to thrive in the workplace of the future? Keep an eye out for the next edition of the Get Hired Asia newsletter in two weeks’ time. Make sure you never miss an issue by subscribing here .

Reported By: Neha Jain Kale – LinkedIn News Editor covering jobs and career development in Asia.

Creator Manager: Alita Utari Dewi

Editor’s Note: Some quotes were edited for length and clarity.