Here's how SRM fixed a problem which most universities don’t even know about!

- by GUHAN RAJ R , Writer, The Campus Press

This ‘TINY’ student complaint is costing universities BIG time!

Is your university’s reputation at risk… because of laundry? Sounds absurd, right?

But think about it! Student experience shapes university rankings, retention rates, and reputation. So, why not?

The Problem | The student experience crisis that no one talks about:

Universities pour millions into research labs, smart classrooms, and faculty hiring. Yet, many hostels still rely on outdated, inefficient laundry setups, forcing students to:

• ? Waste hours waiting for washing machines
• ? Deal with unhygienic, overcrowded laundry spaces
• ? Leave campus just to get basic laundry done

This isn’t just an inconvenience, it directly affects:

• ?? Student satisfaction – Frustration with hostel facilities leads to complaints.
• ?? Hostel retention – Students prefer private accommodations over outdated hostels.
• ?? University rankings – A negative residential experience impacts overall reputation.

And yet, most universities don’t even track this issue.

The Consequences | Why universities need to act now:

• ?? 68% of students prioritize campus amenities like laundry when choosing a university (National Student Housing Report).
• ?? 70% of student complaints in hostels relate to outdated infrastructure (Campus Housing Survey).
• ?? In 2023, over 4,000 female students at Panjab University faced challenges drying their clothes due to limited space and inadequate facilities. To address this, the university installed laundry dryers - a simple upgrade that significantly boosted student satisfaction!

Universities that fail to modernize will continue to see:

• ?? Student preferring other campuses – Students opt for universities with better facilities.
• ?? Negative student feedback – Poor hostel experience hurts admissions.
• ?? Financial losses – Empty hostel rooms mean lost revenue

Meanwhile, forward-thinking institutions are already fixing this.

The Solution | How Smart Universities Are Fixing This Problem

Some universities recognized the issue early and made smart, student-centric upgrades.

How SRM Institute of Science and Technology, Ramapuram Transformed Student Experience ?? | Case Study

SRM IST didn’t wait for complaints to pile up. Instead, they outsourced their entire hostel laundry operations to Dhobi G 's DhobiHUB Service, a fully managed professional laundry service operated by certified fabric care experts.

All thanks to the foresight and proactive approach of the Hon. Chairman Dr. Shivakumar R and the entire team of administration of SRM Institute of Science and Technology, Ramapuram , their students now enjoy:

• ? Hassle-free laundry – No need to waste time waiting or managing their own laundry.
• ? Mobile app for real-time tracking – Students track their laundry from pickup to delivery.
• ? Instant notifications – Get alerts when clothes are cleaned and ready for pickup.
• ? Eco-friendly washing – Water-efficient machines and sustainable detergents.
• ? Guaranteed hygiene & quality – Professional service by trained experts.
• ? 24-48 hour turnaround – Quick, reliable service without delays.
• ? Dedicated customer support – Quick resolution of issues via the app.

The Results?

Near-zero student complaints, higher hostel satisfaction, and zero administrative burden on university staff.

This small but powerful change had a massive impact on student well-being and operational efficiency.

What All Universities Should Do Next:

• ?? Learn from SRM's Success - Hassle-free hostels lead to happier students.
• ?? Assess current hostel facilities – Identify gaps in laundry access.
• ?? Gather student feedback – Understand their biggest pain points.
• ?? Outsource laundry to DhobiHUB – A fully managed, professional solution.
• ?? Ensure certified fabric care experts handle all student laundry needs.
• ?? Track student satisfaction & operational efficiency post-implementation.

Why Universities Are Making the Shift to Outsourced Laundry:

Universities that modernize their student amenities see immediate benefits:

• ?? Higher hostel retention – Students prefer staying on-campus.
• ?? Improved university rankings – Student experience plays a key role.
• ?? Fewer complaints – Hassle-free hostels lead to happier students.
• ?? Better financial efficiency – Turns your campus laundry into an asset from a liability.
• ?? Zero operational burden – DhobiHUB handles everything, from collection to delivery.

Investing in student experience isn’t an expense—it’s a growth strategy.

At Dhobi G , we’ve seen firsthand how seamless, professionally managed laundry services transform student life. Through DhobiHUB, universities eliminate laundry problems without lifting a finger.

Universities already struggle with students. Poor hostel experiences only make things worse.

The universities that adapt will thrive. The ones that don’t? They’ll be left behind.

Still Think Laundry Isn’t a Priority? Think Again.