Here's how Sofology increased CVR by 39%

A brief history...

We've been working with Sofology since 2019. Head to their site and you'll find three shopping experiences powered by us. Each one is designed to drive conversion, increase attach rate and provide shoppers with a memorable shopping journey.

We're proud to say that our technology has made a massive impact across all of Sofology's key metrics. In this blog, we're focusing on Create Your Look, powered by our Stickers technology, which won the 'Technology Implementation of the Year' award at the 2021 RTIH Awards.

Sofology rolled out Stickers as a way to inspire their shoppers to design a space they love. This interactive experience allows shoppers to build their own interior designs by customising the canvas - you can explore the product catalogue, visualise how different products look together and pick your wall/floor types before checking out.

How well does our technology perform for Sofology?

In short, we've proven that Create Your Look keeps shoppers on site for longer, encourages them to revisit and drives revenue.

As Graham Wilson, Head of Business Development at Sofology said...

“Create Your Look is driving amazing results for us. More customers are coming, staying and returning to our site. We’ve seen a 178% uplift in average number sessions per user and 151% uplift in time spent on site. Web conversions have seen a 39% uplift. These are amazing achievements - not only do our customers love using the tool - it’s also driving revenue. We couldn’t be happier with its performance.”

So, let's break that down a little... comparing shoppers who used Create Your Look vs shoppers who didn’t (between 28th July & 4th October 2021) we found:

• Create Your Look shoppers?converted 39% more
• Create Your Look shopper?sessions were 179% higher?
• The?av. session?of a Create Your Look shopper was?151% longer?
• Create Your Look shoppers had an?AOV of 8% more
• The av. number of pages?a Create Your Look shopper visited was?66% higher

What's next for our partnership?

Sofology have already rolled out Hullabalook’s Sizer, Stickers and Visual Bundling technologies.

We continue to working with the team to roll out innovative solutions that their shoppers love

Have these results caught your attention? Discover more of our?products here or get in touch to book a demo!