Here's how to rock cold email.
Source: harvard business review

Here's how to rock cold email.

Here's how to rock cold email.


Here's how to get a sturdy foundation.

You build layer by layer from the ground up. Without foundation, you're building on quicksand.?

So that's the goal.

It's about developing a foundation before starting your cold email campaigns.


You, too, can kick ass and get results!

I'm not an expert, and you don't need to be one. Sadly there's no magic template, no golden template. It all boils down to science and art.

Cold emailing is 50% science and 50% art.


Okay, let's get started.


You need stamina.


I'm patient. How many years of practice would it take an Olympic athlete to get his jump shot if you just gave him his boots or the science to help him perform? He's not like you since you haven't perfected the art yet.


You haven't mastered accuracy, and if an expression would rather have his accuracy or his ball, the ball got the atrophy.


Learning requires time.


It takes time to learn the craft, and it takes practice, but he can show you suggestions and tactics to help you succeed. I'm sure he wears great shorts and has stories.


Science is solid.


Art takes time.


Now for cold emailing science.


What won't change and should be constant? It's stuff like software.


Extensions won't change. I'll show you several cold email extensions.


No way! Analytics won't change anything. What are open analytics, reply, and response rates? You want the metrics to change, not the goals.


That won't modify the science numbers of the emails themselves.


Integrations won't change.?


That's the science to help you succeed, but you need 50% science to have the correct software extension to analyse your emails.


Okay, your success depends on technology, science, and cold emailing.


What about the 50% art? Art requires practice.


I won't say it because I don't want you to think it is this easy.


Here's some email template he offered me that will make me a fortune.


This template is fantastic and all-new. It will be the best email in the world because I had this one template.


There is no right or wrong way to become more successful with it. There's constantly adjusting and artful learning.


When you draw a picture, you put colour here, there, and everywhere else. Everyone does it.


Everyone is unique.


That's cold emailing science.?


It's not black and white. It's art, everything mixed in, and things that will keep changing, like things that demand practice and skill.?


Crafting the subject lines: there's not one subject line that's the best in the world, depending on the niche, the target market, their needs, their wants, their desires, and how to get their attention.


You don't know. Many things affect the art, such as the colours you use to draw.


What's the plan? My art will be different from yours.


His art is unlike yours.


Each person's cold email marketing strategy is unique.


Styles vary.


I'll show you the best practices and what they have done for me.


My advice will help you rise above the herd.


Build on that.


You'll see art. Create your art.


No correct answer exists.


Always improving, you'll have a base.


I'll show you how to improve it.


I'll show you how to hit harder and turn more.


Take what I'm providing, draw a masterpiece, and get better at it.


Subject line in your thoughts.


It works! There's no optimum email template or sequence.


Five blogs will list the greatest subject lines here and elsewhere. There is no right or incorrect answer.


Everyone is unique.


Everyone does it differently.


The receiver depends on their wishes.


Do you think everything's okay? Find out what works. Okay, the sequel, sequence, art, psychology, and what's up? You'll learn.?


No thinking! I'll find a template.


I'm good. I'll use that template and anything else.


Not really.


It's scientific.


There's no right or incorrect response; it's an art.


Colors change and add constantly. I want you to be able to take an art class and not just look at a picture and replicate it. After getting instructions, you know.


I must understand what colours mix to form a given colour, so I can't just look at a picture, copy it, and be an artist. Wait.


I want you to master the art of cold emailing, which takes practice and lessons.


Email is 50% art, so master the science, which is easy before you jump in.


I'll help you kill it with 50% science, okay?

Tricia Scott

Founder, Award Winning Entrepreneurial Magazine and Hub, The Female CEO Ltd | Female Run Publishing CEO of The Year | Usually found with coffee in one hand and MacBook in the other | Lover of bags, cats and live music

2 年

Robert - thx for sharing this post!

Sankalpa Sarkar

Product, Growth and Gen AI | Walmart - MobiKwik | IIT-IIM | Fintech, E-commerce & Banking | 3x Awarded Product Leader | Top Voice | Author

2 年

Nice of you to share.

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Fernando Jefferson

REGAIN Your "Lost 6-9 Figures" with Our P.G.F. Campaign + All-in-One-Stop Tech + 24/7/365 AI ?? 2X Your ARR across Multiple Locations Annually without 10+ Years of Trial-and-Error and 0 ROI Staff ??

2 年

Appreciate you sharing this

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Jotheesvaran Baskaran

Regional Director at FantasticServices.com in Sheffield Area (S post code) on a mission to provide the best Gardening and Cleaning services ?? Contact me if you want to start your own service business!

2 年

Really love reading your post Robert!

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