Here’s How to Match Your Salary w/ Your Side Hustle

(Seriously).

I’m convinced now more than ever that if you decide to stay AND live in America, you need a business or a building—?

IN YOUR NAME.

Something you own.

Something you control.

?Equity. Ownership. A resource.

?I’ve never been the smartest dude in the room, but I’ve made a habit out of listening to really smart (proven) people; and when every finance nerd is getting nervous, it’s time to pay attention.

We are clearly on the brink of a recession and though I am a proud #military #veteran , I am also a proud veteran of the Great Recession (COVID of 2008-2010)

During recessions, it is known that suicide rates increase dramatically…

Homes are foreclosed…

Jobs are cut…

The $hit sucks.

My biggest takeaway—

Help ain’t coming (or isn’t coming ) READ THAT 2X.

I will forever die on this hill, but you need to build something you own and can pass down to your grandchildren…

Insert, the World Wide Web.

It never closes.

It’s not restricted to a specific location.

It’s not restricted to a time zone

It’s public domain, so you have a natural right to own even 1% of it (how many websites do you own MBA grad?!?)

Did I mention IT NEVER CLOSES

Here’s a simple breakdown:

Take your age x 365 =_________

????????????????you have been in this planet 10k+, 15k+, 20k+ days…

Each day, is essentially a lesson.

-What did you learn today?

-How did you grow?

-What was a win?

-What was a loss?

-What would you do differently?

And more importantly, what can you teach, coach, consult, or train— a person, or

WAIT FOR IT—

A business.

They may have to put this on my tombstone but “your experience is your empire”

*If you’ve been in HR, start an HR consulting biz

*If you’ve been in IT, start an IT consulting biz

*If you’ve survived divorce, start a divorce coaching biz.

*If you’ve figured out how to get kids into college, start a college consulting biz.

You catching this pattern…

Teach, what you know.

What you’ve survived.

What you’ve mastered.

It’s your strategy on how you got to where you are.

Stephen A Smith AND Skip Bayless get paid $20,000,000+ to give their “expert” opinion on something they’ve never done

Cool??

So now the numbers…

Get to the $ Ritchie.

Awesome.

Business, is literally a numbers game.

Your salary i.e. ~$75,000

How many potential clients, customers, or businesses do you

need to create to equal a transaction?!

That’s a serious question.

I believe, we are all 10 clients away from $100,000.

“Ritchie, that’s 10 clients at $10,000. What the hell am I gonna sell for $10,000?!?!”

Your time.

Your experience.

Your education.

Your skill set.

Your certification.

Your pain.

Your guidance.

Your growth.

Your solutions, PACKAGED, to FIX, their problems.

“And who the hell is gonna pay $10,000+ for anything…”

When you apply for a gig, what is the actual transaction about?

Typically you get paid for 3 things:

Time + money.

You get paid to manage problems, for people (or a business).?

?You get paid to SOLVE problems, for people (or a business).

If you can solve my problem, my pain point, there is no amount of money I wouldn’t pay

?I have a coach//mentor, (a speaker) who produces $100,000+ PER HOUR, (seriously) = because he can fix $1,000,000+ problems, for LARGE businesses.

-Can you get my baby into NYU?

-Can you stop my car from smoking?

-Can you fix the retention issue?

-Can you fix the water leak?

-Can you save my marriage?

-Can you fix our DIVERSITY issue?

-Can you fix the fact that our business has no more grants?!?!

The secret is, (here is where the plot thickens)…

Many people will say, “no, I’m good, polite pass—”

But remember, we only need 10

?“Mathematically, the avg website converts 2/100 ( 2.8%)” ~Invespcro

So if 200-300 people KNOW about our business, we can potentially CONVERT, 4-6

500 clients - 10

1000 clients - 20

So let's say you have a consulting package w/ the following options:

2500k

5000k

7500k

10k+

*Pay in full, 3 monthly payments, etc…

How many of these would you have to sell to match your salary?!

Realistically you may only need 8 clients just to match your salary…

The problem is MOST PEOPLE DO NOT KNOW YOU HAVE A BUSINESS.

You have no roadmap.

You have no website.

You have no marketing.

You have no email nurture sequence (follow up plan).

You have no strategy.

You have, hope.

You have a restaurant w/ absolutely incredible food, the menu is beautiful, the logo is sexy and yet:

NO CUSTOMERS ARE LINED UP WAITING FOR YOUR RESTAURANT TO OPEN (read that 2x)

Because you have been hiding:

-your side hustle.

-your skillset.

-your genius.?

-from your potential market, recruiters, customers/clients, ultimately from people who will pay for your solutions to their problems.

Most of you have a VISIBILITY issue (I’m talking to my #transitioningmilitary journey family on that one).

There’s this concept called content marketing.

~you post, you teach, you coach, you train, you demo your skillset? ----> CONSISTENTLY.

And studies show that 84% of big businesses use PAID marketing (why do you see Gary V constantly)

You’re gonna have to have a strategy to get attention, traffic, and consistently to your website 24/7.

You’re gonna have to STRATEGICALLY utilize the world wide web.

You’re (probably) gonna have to start running PAID SOCIAL MEDIA ADS to bring attention to your business.

So how much content marketing + paid marketing have you applied in the last 90 days?!

The world needs your genius, stop hiding.?

You got this, and I got you ??????

?????????????? ????????????, ?? ??????????????’?? ?????????? ??

And I ??to create the content I wish I had when I was transitioning out of the military

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?????????? ????????????????????, ?????????????? ??????????????, ?????? ???????????? ??????-?????????? ???? ???????????????? ???????????????????? (???? ???? ?????? ???????? ?????????????? ???? ???????? ?????????????? ?????????????? ?????????? ???? ?????????? ?????????? ????????????????????) ???? ???????? ???? ???????? ???????? ?????????? ?????? ?????? ???????????? ?????????????

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