Here’s how the luxury travel industry is adapting for a new era

From safari expeditions and private chalet rentals to impact travel and meaningful experiences, here’s how the luxury travel industry is adapting for a new era.

Cycling through Kruger national park. Training with a world champion golfer. Whale watching whilst breaking through icebergs in Antarctica, or simply advancing in new hobbies.

These are just some of the exclusive experiences that personal travel experts Savile Row Travel have to offer – whilst keeping a low-key brand appearance, its affluent clientele include a mix of celebrities, entrepreneurs, change-makers and business leaders.

There is no shortage of demand for exclusive, pioneering and luxury experiences, yet Savile Row Travel seek out custodial brand loyalists that have a spark for adventure and yearning to seek out forbidden adventures.

While the pandemic temporarily put pause on demand for such services, personal travel curation companies have returned with a bang as holiday-makers endeavour to make up for lost time and missed experiences.

The ‘travelsphere’ may seem abundant with concierge offerings, yet the actual nature of companies such as Savile Row Travel offer a unique and rarefied approach to luxury travel. Solving the fundamental task of time saving by managing mundane and complex tasks, while facilitating privileged access to private events that money can’t buy, and curating personalised and pioneering experiences is the name of the game for these travel experts.

Surging global wealth into a younger generation could see demand for concierge services skyrocket.

But the nature of that demand is changing with the post-pandemic increase in desires for ‘experiences over ownership’ as priorities and values shift. Attitudes and behaviours toward consumerism have flipped, with reports showing that people are now more aware of their impact on the planet and its people. As a result, travellers turn to searching for a greater sense of purpose and fulfilment, choosing experiential luxury – impactful, immersive experiences – as a way of creating memories and delivering impact.

Pre-pandemic, our clients were planning fewer long trips, requesting destinations closer to home, taking more staycations, and booking last minute. How the tides changed.

Demand is now soaring for private vacation rentals thanks to an increase in remote working, desires for longer trips to avoid potential travel complications, and a need for increased privacy and security, not to mention growing demand for vacations and experiences that centre around health and wellness.

The global lockdowns gave unexpected time for self-reflection and wellbeing, and as such, this trend is now seeping into travel plans, with trips that enrich both mind and body becoming increasingly popular.

Impact and purposeful travel

As the world becomes busier and the lines between professional and personal success continue to blur, travelling in the moment feels more unattainable than ever, hence this being an addressable issue when planning a holiday.

Multi-layered expectations and shifting attitudes are transforming the very definition of a holiday. The Savile Row Traveller desire has experienced heightened demand towards eco-tourism, sustainability and animal-related experiences. People want to explore their passions through bucket-list experiences, such as getting tickets to major events like the Olympics, Super Bowl and Wimbledon. Art aficionados are inquiring about private tours of locales like the Vatican after hours, and shoppers want appointments at high-end stores such as Hermès to purchase signature items.

In reflection of these changing behaviours, habits and demands, it is not only appealing to their client request, but coupling this with modern digitisation and impeccable user experience that sets Savile Row Travel apart.

They have a customised booking application that programmes the A-Z of your trip, including flight and transfer details, restaurant bookings, insider city guides, directions, FAQ’s and everything in-between. Users can explore inspirational destinations and learn more about the surroundings, book local experiences and even take virtual tours. Once you’re checked in, all the standard trappings of a five-star luxury service are just a tap away.

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