Here’s how a luxury brand experienced 85% reduced time to market with Vue.ai
Recent studies indicate that one-third of all personal luxury purchases will take place digitally by 2025, with revenues reaching an estimated $136 billion.
A business strategy that brings an effective and exciting online shopper experience to what is traditionally an offline industry is essential for luxury industries to meet the demands of the 21st-century shopper.
From our conversations with retailers across the globe, we have understood that some critical elements stand out when prepping luxury goods for online transactions.
Our work with one of the foremost luxury retailers in Europe helped increase conversion on-site while reducing manual effort and time to market and marked improvement in product discovery on-site!
Here's everything you need to know.
Meet The Customer
The customer, a globally renowned luxury brand, is often at the forefront of starting conversations around the future of luxury. They are well-known for bringing the conversation of sustainability and global warming into fashion. Their powerful, provocative, and cool aesthetic always finds a steady cohort of followers amongst the Gen-Z and millennial population.?
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The brand was looking for a tool that would help them automate the tagging process, standardize the values and attributes of their products, and recognize and highlight certain “iconic” logos on their products while streamlining the entire tagging process end-to-end.?
The brand started using Vue.ai’s AI-powered automated product tagging solution in 2020.
AI-Powered Tagging Solution For Luxury Brand
Meeting product digitization and efficiency goals
Read the case study?to understand how Vue.ai's Automated Product Tagging solution, VueTag, helped the customer with enhanced?search and?detailed filters for fster product onboarding and enabling an efficient scalable process.
The customers chose Vue.ai as the solutions offered catered to their needs to enhance the quality and reliability of data, deliver custom taxonomies, and integration while ensuring process efficiency.