Here's how DIESEL saves 30 hrs of time per week per person

Among major retail trends, 2022 reinforced the fact that e-commerce and omnichannel are here to stay. For retail brands to remain future-ready, flexible, and customer-centric, retail-tech capabilities will be indispensable to prosper in their online spaces.

Retail brands that have their eyes set on optimizing eCommerce revenue have turned to AI-powered solutions for catalog and inventory management, product information management, and the overall enhancement of their product data.

But how do retail brands integrate automation and optimize costs in an unpredictable economy?

We make it happen.

International denim wear brand, Diesel — with an annual revenue of $926.5M — turned to Vue.ai to enhance its product data AND optimize costs.?

Here's how Vue.ai played a key role in Diesel's digital strategy:

With Vue.ai's Automated Product Tagging solution, VueTag, Diesel has overcome the challenges imposed by their previous manual tagging process. This includes:

• Slow on-boarding time
• Increased effort
• Inconsistency in the catalog
• Lack of standardisation

Vue.ai's Automated Product Tagging solution uses image and text recognition to extract product attributes like category, gender, colour, pattern, dress length, sleeve length, neckline and more, for Diesel.

This enables Diesel to:

1. Speed up product digitisation process with less time wastage & shorter go-to- market period
2. Decrease in the effort taken to manually tag products,?and improve in the efficiency of product onboarding.
3. Enhance search with detailed filters for better product discovery as a result of the depth of meta tags?
4. Optimize pages on the site that?help teams make better-merchandising decisions and inventory planning.

Diesel now saves 30 hrs of time per week per person and has generated a whopping 22,300 product tags so far, with VueTag.

Download the case study to know more.