Here's How to Develop B2B Content Marketing Faster

Here's a little secret about me. I batch-create everything for my clients, I invest a lot of time planning, preparing, revising, and tracking every single aspect,

BUT I never do so for my own brand. I always wing it.

We have a saying in Egypt: the carpenter's door is loose (???? ?????????? ???????)

And I'm definitely a testament to this saying

So instead of sharing our usual insights and marketing trends, I wrote this newsletter to the B2B folk, who like me, tend to wing it half the time.

How to write your next B2B LinkedIn post

A confused mind never buys.

Always have 1 message, per 1 post, targeted at one segment of your clientele.

Example: you are a consultancy that caters to startups having issues setting up in the GCC. Your clients can be located anywhere with any kind of business.

Following this equation:

You'll pick advertisement agencies from Egypt working on expanding to Saudi (one segment), and explain in your post that you've 70 Egyptian companies move to Saudi during the last year (one message) and offer them a consultation call.

Your second message can be that you helped 25 marketing agencies enter the Saudi market and offer a consultation call.

Notice how each post had one point, targeted at one segment, with one offer.

Want to create a B2B email marketing campaign?

Here's how to write one fast.

Think of your favorite client, then ask yourself:

• Why did they come to you? What triggered them to make a change?
• How does your solution make them feel? (i.e taken care of, safer, growing, trendsetters...)

Now, write copy that makes your target audience feel seen, heard, and understood.

??Use bullets, questions, and one-liners in your email.

For example, the UAE's new tax scheme is still a bit all over the place. It's new and confusing for everybody.

I wrote an email for my auditor to help him promote his services, all I did was explain how their service made me feel.

• They lifted a huge burden off my shoulders
• There's now someone who'll make sure no surprises arise
• Who'll explain to me (a small startup owner) in words I can understand, my options, allowing me to make the right decisions
• They allowed me to focus on my daily activity, hassle-free (well regulations-free)

I simply wrote that as a sales copy, and it was sent to potential customers like me. Simple.

Are you building a sales email?

At least 90% of sales copy has the same mistake.

? Don't start with: we have, we build, we create, trusted by all 100 leading brands, 20 years of experience...etc.

??End with them.

It's never about you, it's about what the client needs and how you can help them.

Lead with the outcome of your service

Examples: 5X your sales without making any changes; Here's how to save $1 million in operating costs; Forget about all your billing issues...etc

Follow with proof of expertise

If the benefit of your service grabs your reader's attention, they will then continue to read about your years of expertise, the range of clients you helped, and the variety of solutions you offer.

End with a CTA

Book a demo, get a free trial, subscribe, request a call, or attend our webinar

Finally, the bulletproof trick for incredibly busy marketers

The RRR rule: Repurpose, Repackage, Reuse

You probably already have a wealth of content.

Look at your website, well-performing social media posts, old sales emails, business profiles, or even custom presentations for a client. There's something of value to extract, rephrase, and reuse.

For example, the advice here will probably end up as reels.

Following my own advice of always ending with a CTA.

We have a great offer for you until April 30th

Get a free audit of your website content

Here's what that includes:

• Suggested structure for your primary pages (Home, About, Services, Lead Gen): What to add, what to remove, how to order each page
• SEO audit, with advice on how to optimize your website
• User experience advice about the navigation of your website
• A summary call and document with all the above details

Don't miss this offer, DM me directly to book it or through our Contact Us page.