Here's How to Be Creative and Generate New Business (now!)
Shawn Casemore
Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. ?? Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales?. ??Author of The Unstoppable Sales Machine.??
This past month I delivered my first LinkedIn Live event.
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If you haven’t heard about LinkedIn Live, it’s the ability to stream live video directly onto your profile page on LinkedIn.
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With over 774 million members, LinkedIn is a great place to create and build relationships, so after procrastinating for several months, I decided it was time to move forward.
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The event went off without a hitch. There were no technical problems, and even my guest, Roberta Matuson, a talent expert who has done dozens of these before, suggested it was a great event.
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But was it?
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Just because I went through with the event, was it a success?
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To be truthful, there were very few people that registered. It’s not clear how many showed up live, but we didn’t have any questions or comments.
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It’s fair to say then that some people might consider the event a flop, and of those a percent would likely suggest dropping the idea of doing another LinkedIn Live.
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If this is your initial thought, you’d be wrong.
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My mentor reminds me all the time that generating business comes from repetition and discipline. Repetition and discipline?are?important to master, but to be truly successful over the long term you need to sprinkle some creativity into the equation.
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Generating new business then results from:
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领英推荐
Creativity + Repetition + Discipline = New Business Development
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Let’s apply this equation to your business for a moment...
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Chances are whatever activities you've found generate new revenue, are the very activities that you’re repeated to achieve your current levels of revenue.
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You've nailed the repetition and discipline, but lack in creativity.
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Then one day, along comes new competition, your buyers retire, new regulations increase your costs, or an unexpected virus forces you to re-imagine how you sell...
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BAM! You're forced to be creative, and over time you find new ways to generate business (or you're business dies a slow and painful death).
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What if you forced your sales team to be creative? Would they find new ways to generate sales without being forced to do so?
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Short answer is yes, they would. Here are just a few examples of the creativity you should be including as part of your business development activities:
The ideas are endless, but to be clear, it’s the creativity that I find most companies tend to miss in their business development activities.
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As the world (and our buyers) continue to evolve and shift, it’s consistently being creative that will allow us to source rich veins of new business opportunities, not continuing to do what we've always done.
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Don't react by being forced into creativity, include it as part of your new business development strategy.
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Get my “30 Day Sales Action Planner” for FREE – here:?https://shawncasemore.lpages.co/30-day-sales-action-planner