Here’s How To Ace Your Instagram Giveaway Contest

Instagram giveaways are a tried and tested method to achieve active followers for your brand. They delight customers and encourage new visitors to your page. When done correctly, giveaways can help reach the target audience who actively would stick around and engage.?

If you plan to run an Instagram giveaway for your brand, you have to give this a read. We have gathered some of the best and proven tips to help you ace your Instagram giveaway contest!

Steps to run a successful Instagram giveaway

Set goals

Before we get into how to implement the right tactics for your Instagram giveaway, it is important to navigate the marketing goals you wish to achieve from the giveaway. Are you looking to generate more followers/engagement, get people to sign-up on your email list, or perhaps even use this giveaway to produce UGC??

It is essential to define and strategize your marketing efforts around your goals. This will help keep track and reap the most benefits.?

Tip: Experiment with the task-based giveaway. Get your audience to create content for you. These are quick ideas to bring a creative spin to a monotonous giveaway format and generate UGC.?

Think about the giveaway prizes

The next step is to finalize what are your exciting prizes. Remember, your prize should be a compelling reward that encourages engagement, sharing, and word-of-mouth marketing. If it's a product or service, ensure that it aligns with your target audience's needs.?

Tip: Get an influencer on board to help accelerate your efforts to promote your giveaway and target your niche audience.?

Rules For Giveaway Entry?

Now, it's time to draw out some rules. Define what the entry criteria must be for your giveaway. You need to ensure these criteria align with your giveaway goals. Apart from this, offer the audience the required details about the campaign, such as time limit, age limit, deadlines, etc.?

Tip: Consider the “tag a friend” rule for whatever goal you choose. Asking your audience to tag 2 – 3 friends is a great way to boost awareness and engagement.?

Spread the news about your giveaway

You've got your goals, the prize, and the rules jotted. Now, it's time to get the word out there. Promote your giveaway in all avenues and platforms to get your followers to participate actively. It is crucial that you promote your giveaway contest when your audience is online, along with clear CTAs to encourage entries.?

Pick your Instagram giveaway winner

Picking your Instagram giveaway winner can be a tedious task. But it should be fair and objective to determine the deserving winner. There are several ways to do this. You can use the randomized excel method by adding entrants to a spreadsheet and use the random function to pick a result or use software such as Easypromos, Instagram comment picker, or Wishpond to do this for you. Ensure to uphold trust and credibility in giveaways to avoid negative brand presence.

Use these tips to achieve a well-executed Instagram giveaway that creates a buzz and brings followers who connect with your content.?

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