Here’s a free marketing plan template for you

Hey there,

We’re in the last quarter of the year, and as I mentioned in my previous letter, this is a period when a lot of strategic planning and activities take place for many businesses. One such activity is the development of a strategic marketing plan for the coming year.

If you are yet to start developing your marketing plan, now is a great time to start as this is a crucial piece of a living document that provides a roadmap for growth and sets a tone for success for your business.

If you have no experience writing a marketing plan, do not worry. My goal for today’s letter is to provide you with the basic toolkit and resources to give you a head start in writing your plan.

Let’s begin by highlighting some simple tips for writing a marketing plan.

1. First, think about what you want to accomplish with your marketing plan, and then create a goal statement that outlines what you hope to achieve.
2. Identify your target audience and create buyer personas.
3. Determine where you want to focus your marketing efforts and what channels are best suited for reaching your target audience.
4. Next, write down all the tactics that will help you meet this goal. These could include social media posts, blog posts, or any other content ideas that come to mind.
5. Develop a content plan for each channel, including when to post, how often to post, what content to share, and more.

Read this article for a more in-depth explanation and a holistic understanding.

Having stated this, what should a solid marketing plan contain? A solid marketing plan should include the following sections:

• Market research and analysis
• Target audience
• Marketing goals and objectives
• Marketing strategy (including marketing mix & pricing strategy)
• Marketing channel
• Marketing Technology
• Marketing budget
• Marketing responsibilities, etc.

With these sections in place, anyone can create their marketing plan with the help of a marketing plan template.

A marketing plan template is exactly what it sounds like: a basic outline to follow when writing your customized marketing strategy.

We have provided a marketing plan template to guide your process of developing your marketing plan. It’s a great starting point, and it will show you how to lay out the sections that should be included in every marketing plan. The best part about this template is that it is free!

Download this marketing plan template HERE.

Truthfully, writing a marketing plan can be an intimidating task, but the process doesn’t have to be complicated. The most important thing is to start by thinking about what you want your business to achieve and whom you want it to reach. From there, it’s just a matter of putting together the pieces that will help make those goals happen!

If you are yet to develop your marketing plan for the coming year, this letter has provided you with a great opportunity to start yours now.

I think this is a great place to wrap things up today. Have a lovely week ahead. Cheers!

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Best regards,

Marvelous Igbayo

CEO/Co-founder Effe Towers