Here's an Example of High-Converting Legal Website Content....

This is a post by Michael Haines. Make sure you check out his Success Blog, and like this post, if you do, of course..

This highly effective website copy was provided to a divorce law firm for use on their website. It was written to replace the existing content that was, frankly, uncompelling and ineffective as is most legal website copy. We crafted this to persuade (nudge, really) clients toward the goal of visitor contact or email capture at a much higher rate than the firm was previously achieving.

It follows the 4 step AIDA principle, a proven and effective way to convert more visitors than ever before. AIDA stands for Attention, Interest, Desire, and Action.

The bold opening headline is designed to grab the visitor's attention and encourage engagement and interest:

Discover How to Reach a Settlement Efficiently... without the Hassle or Expense of Lengthy Hearings and Court Trials

Save Time, Money, and Frustration While Resolving Disputes on Your Own Terms through Collaborative Divorce

Are you planning to divorce or battling with your spouse over the custody of your children?

Before you rack up tens of thousands of dollars in unnecessary court costs and drag out your divorce over slow, painful months, consider resolving your marital disputes through a modern collaborative process instead.

What Is Collaborative Divorce?

With a traditional divorce, your future lies in the hands of your attorney and a judge who is indifferent to your situation. The drawn-out legal process can lead to more stress and drama that can destroy a family.

But with collaborative law, you and your spouse are able to resolve all disputes without having to go to court. You'll be able to reach an agreement with the guidance of a professionally trained and experienced team that seeks to help you prioritize your children's needs, preserve your assets, and create a positive future for you and your family.

Plus: You are in complete control of the pace and timing of your divorce. Rather than sitting through stressful hearings and expensive trials, you will design your settlement agreement together in private with the guidance of a Collaborative Team.

Settle Disputes Fairly – without the Financial and Emotional Costs of the Courtroom

With collaborative divorce, you and your spouse will each have a separate attorney to protect your rights. In addition to your attorneys, you'll both have access to a Collaborative Team that provides legal, financial, and emotional support.

You'll be able to get expert help from a neutral financial consultant (usually a CPA or wealth manager) and a neutral mental health professional (usually a trained psychologist or counseling master) who will help you resolve conflicts as easily and stress free as possible.

Other professionals, such as impartial realtors, and appraisers can also be hired with your approval if you have substantial assets or significant issues involving your children. With this built-in support structure, you'll be able to effectively resolve current issues and minimize future conflicts in a private manner without a costly court battle.

Here's a Few Reasons This Modern Divorce Process Is Growing in Popularity:

? Your case is resolved 100% privately... with no financial records or documents filed regarding you, your assets, or your children...

? It's extremely cost-efficient and eliminates the need for an expensive contested divorce...

? Your children are the top priority throughout the process... and you'll work together with a professional team to minimize the negative impact divorce will have on them...

? You can reach settlements rapidly with the help of a professional who efficiently works collectively on your behalf...

? You control the timing and pace of the process so you can reach an agreement faster...

? You both have access to experts to guide you through the process... and you can share the cost of these consultants, appraisers, and others...

? It's geared toward long-term solutions that will provide your entire family with the positive outcomes you want...

Is Collaborative Divorce the Best Solution for Your Family?

If you're headed down the path of divorce and you have substantial or complicated assets as well as your children's best interests to look after, collaborative divorce can help you reach an agreement... all for a fraction of the cost of a contested divorce.

If you'd like to learn more, [Lawyer's Name] and the attorneys of [Lawfirm Name] would love to speak with you. Our caring team provides you with one-on-one attention to understand you and your spouse's unique issues and goals.

As experienced collaborative divorce lawyers, we recognize the complex emotional issues that arise in families during divorce, and we strive to create the best outcome for your children while minimizing psychological pain and creating positive solutions for the future.

Feel free to call [Lawyer] today on her cell phone at XXX-XXX-XXXX or on her office number at XXX-XXX-XXXX.

If you prefer, you can email her at XXXXXXXXXX. You can expect a quick response unless she is in a meeting with a client or in court.

Not Ready to Consult about Collaborative Divorce Yet?

Discover the Top 5 Mistakes to Avoid If You Want to Keep Divorce from Ruining Your Life...

Click on the button below to download our FREE report on the 5 biggest divorce mistakes. We hope this helps you avoid a lot of heartache today and in the future.

[Download the Free Report Now]

About The Author

This article is provided by Michael Haines, the founder of ACDirect.com, the oldest and most visited air conditioning and heating e-commerce site in the country. Michael has generated over $50,000,000 in revenue using web based marketing from his websites, including local service and installation sites.

His websites have generated over 17,000,000 visitors and were featured in the INC 5000 list of fastest growing companies in America, 2 years in a row. Michael's legal copywriting service is affordable and effective in ways where other legal copywriting falls flat and leaves your visitors stranded.

You can contact him directly at:

407-701-9520 or email him at [email protected]