Here’s everything you need to know about the post-checkout customer journey.
Parcel Perform
Pushing beyond post-purchase | AI-powered E-Commerce Data & Delivery Experience Platform
#Postcheckout is a critical phase in the overall #customerexperience that shouldn’t be overlooked. Read on to discover how your #ecommerce team can leverage this crucial time to raise #customersatisfaction and brand awareness.?
1) What does the post-checkout customer journey look like?
Wondering which touchpoints you can tap on to engage customers, even after they make a purchase? Read on to find out.?
Your customers still have various interactions with your brand even after they hit the checkout button. Fostering meaningful customer engagement during this stage reinforces a positive impression of your brand and demonstrates that you truly value your customers.?
Check out these best practices for creating a truly impressive post-checkout customer experience.?
2) Is customer engagement really that important in the post-checkout stage?
The short answer is, yes. Post-checkout engagement is a vital component of any successful business strategy. By maintaining active interactions with customers, e-commerce brands continue building the relationship and demonstrate a commitment to the customer's experience beyond the initial sale.?
For example, offering personalized communication or resolving issues promptly increases customer satisfaction. Happy customers are more likely to become a repeat buyer and subsequently help you drive business growth.?
Discover how you can maximize post-checkout engagement.?
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3) What are some other opportunities in the post-checkout stage?
What makes the post-checkout stage so powerful is customer anticipation. During this time, customers are eagerly waiting for their orders and are the most receptive to all post-purchase communications.?
Customers are likely to open delivery notifications in particular, as they contain important order tracking updates.
These emails are a powerful marketing tool to entice customers to make a repurchase. And all you need to do is include targeted, relevant content such as:?
Learn more about how post-checkout updates boost upselling and cross-selling rates.?
Parcel Perform is the leading data and delivery experience platform that enables modern e-commerce enterprises to create unique end-to-end customer journeys and streamline their internal operations. We execute over 100 million parcel updates daily and integrate with 1,045+ carriers worldwide.